INTRODUCTION TO PSYCHOLOGY. PSYCHOLOGY Psychology is the scientific study of behaviour and mental processes There are 7 sub-fields of Psychology: Biological:

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INTRODUCTION TO PSYCHOLOGY

PSYCHOLOGY Psychology is the scientific study of behaviour and mental processes There are 7 sub-fields of Psychology: Biological: the role of biological processes and heredity in explaining behaviour Psychoanalytical: the role of the unconscious motivation and early childhood experiences in determining behaviour and thought (dreams/subconscious) Behavioural: the role of the environment in shaping and controlling behaviour(innate & learned behaviors)

Cognitive: the importance of mental processes that underlie behaviour (learning/intelligence) Humanistic: the importance of the individual's subjective experience as a key to understanding behaviour (religion/morality/ethics) Evolutionary: the role of inherited tendencies that have proven adaptive in humans (things passed down - personality traits) Sociocultural: the effects of society on culture and behaviour (socialization/ethnicity/cultural norms)

ASSIGNMENT Cut out 5 advertisements from magazines and newspapers that connect to a personality or lifestyle Under each advertisement (or on a sheet of paper), explain what the manufacturer tried to make you feel