Creation of Brasso Gadget Care Initiative of Reckitt Benckiser UK first year graduate marketer – James Rothwell, recognising an opportunity and taking.

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Presentation transcript:

Creation of Brasso Gadget Care Initiative of Reckitt Benckiser UK first year graduate marketer – James Rothwell, recognising an opportunity and taking the project from conception to consumer: concept, research, sourcing of product, identifying optimum channel strategy, making the business case, creating a unique identity and product persona, identifying core target and optimum launch support within the constraints of limited budget First NPD for Brasso brand for 110 years Taking the Brasso brand into new markets and distribution channels – Comet, HMV, Amazon as well as major supermarkets From ‘idea’ to store - in 10 months Launch support primarily via digital – website: yahoo, spotify, facebook; lifestyle ads – Stuff/T3 Creation of Brasso ‘Gadget Granny’ – videos on website and vimeo: Support information – Brasso Gadgetcare CIM Marketing Excellence Awards 2010 Category: Marketing Newcomer of the Year

All about plasma screen-wipes.co.ukAuto Express India timesOctane paid contentStuff GizmoEndgadget gadgetcleaning blogGoMo News Marketingmagazine.co.ukPlay Brand RepublicTwitter MetroPitch Metro.co.ukThe Grocer Daily ExpressMarketing Week The Sun Talking Retail Grocery trader Initial coverage Examples of coverage Extensive online coverage and reviews

Confirmed coverage: Ashford Advertiser BMW Car Capital City Life Compass Magazine Daily Mirror Executive Traveller Gateway Geekanoids Get Away Glasgow Evening Times Home Cinema Choice House Beautiful Ideal Home My Weekly Practical Parenting Real Homes Rosie Goes Shopping South Wales Evening Post Smartphone Essentials Sunday Mirror Western Mail What Hi-Fi? Woman and Home Worcester News Tweeting ‘Vera ’