The Emerging Broadband Environment and Implications for the User Experience Presentation for Carnegie Mellon University Libraries October 12, 2005 Tony DiMaso Verizon Corporate Strategy & Development

2 “Compelling User Experience” A Compelling User Experience Is the key to building a loyal user community and is a critical element for Sustainable Advantage In a world of intensifying competition and rapid change and innovation

3 Major Paradigms Anytime/ Anywhere connectivity Unified Experience– network and device Personalized Lifestyle-enabling Convergence Mobile Paradigm Internet Paradigm  Seamless Mobility  Unified Control  Unified Management  Content Portability  Cross-platform licensing  Cross-platform pricing  Remote services activation  Time and place shifting  Regulatory paradigm shifts  Unified QOS and security  Device proliferation Broadband Paradigm Bandwidth to the user Interactive & Visual Content-enabling Global Scope Control at the Edge Services as Applications Access vs.Transport

4 “The Virtuous/ Vicious Cycle” This interaction is accelerating and intensifying with expanding content, new technology platforms, and escalating user expectations User Expectations Access anytime/ anywhere Easy to use and manage Secure and supported Content Entertainment & information Traditional & emerging media Personalized & interactive Technology More versatile devices More powerful networks Efficient navigation tools

5 The Content Environment TV Programming Movies and Music Sports and Gaming News & Advertising Archived Libraries User-Created Media Info Access and Mgmt: - Commercial and Government - Education and Healthcare -Etc…. Linear/ Broadcast (Passive) On-Demand/ Time-shifted With Search (Interactive) Mobile Device PC Game Console TV/Monitor (with STB/DVR) MODE of CONSUMPTION ACCESS DEVICES Content is rapidly expanding, accessible through a growing array of devices, and is being consumed in an increasingly interactive way RANGE of CATEGORIES

6 User Needs and Wants… PC Laptop Game Console Stereo PDA TV DVD Camera Settop Box

7 Advanced Devices Multiple functions Performance and price Personalized Advanced Networks Terrestrial/ Mobile Optical/ wireless High-bandwidth Content Digitization Technology Enablers

8 Convergence Convergence… provides a unified user experience with services and applications available across multiple access technologies and devices in support of an increasingly mobile communications environment Device Convergence Combining multiple access-based services to create a unified user experience with a single service offering (e.g., mobile/broadband roaming, unified messaging or location services) Combining multiple functions into a single device that accesses multiple services across multiple access technologies (e.g., multi-purpose cell phones, organizers or storage devices) Combining separate networks (voice, data, video, etc.) and support systems to create a unified networking infrastructure Unified Core (Control and Service) Multi- access Service Providers PSTN Operations Support Systems Service Convergence Network Convergence Source: inCode, VZ SD&P

9 Device Convergence Multi-Functional Capability New devices incorporate the functionality of multiple, single- purpose devices Users often accept design and functionality tradeoffs in exchange for reduced device clutter Multi-Radio Capability Dual-mode handsets, multi-radio PDAs, etc. Dual-mode handsets allow users to make cellular calls as usual, plus calls over the fixed line using VoIP or PSTN when close to home/office/hotspots Bluetooth UMA handsets are shipping now; Wifi UMA and Wifi SIP begin shipping later in 2005 More than 15 Wifi enabled handsets are expected to be commercially available by mid (Source: FMCA) Device Convergence is accelerating on multiple fronts

10 UpstreamDownstream Mbps FiOS – “redefining interaction” Platform for terrestrial content and applications Applications and Media Bandwidth File Sharing, Home Video Sharing/Streaming Multi-Player Gaming, Interactive Distance Learning Large File Sharing HDTV Video-on-Demand Network Hosted Applications and Storage Video Conferencing, Premises Surveillance Telemedicine SDTV Video-on-Demand, Telecommuting Premises Web Hosting Next Generation 3D TV Web Surfing Real-Time SDTV, Network PVR FTTP Cable Modem ADSL Dial-Up

11 IPTV – TV as an application

12 Voice Streaming Video Video Conferencing VCast High Speed Access Video Conferencing Music and Video Content Multi-Media Multi-Player Gaming Large File Transfer Text Messaging Photo Messaging and PIM Small File Transfer CDMA EV-DO ( Kbps) 1XRTT (40-80 Kbps) Today Richness & Complexity EV-DO Applications Platform for mobile content and applications Compatibility, Simplicity

13 VCAST – Consumer EV-DO Entertainment On Demand Movie Trailers Richer Gaming Play of the Day Sitcom Clips Music On Demand MP3 Downloads Music Videos Multi-media Content Hi-Fi Ringtones Weather & News Always-on Services Multi-Media Applications Information On Demand New Services: High-Resolution Multimedia LG VX8000 Features 1.3 Mega Pixel Camera 10X Digital Zoom Embedded Flash 15 Second Videos LG VX8000

14 Business Model Transformation From : Connectivity provider Features and functions Separate networks Communications “All invented here” Quality of service To : Solutions provider Integrated and managed services Converged networks Connected applications “All delivered here” (SPOA) Compelling user experience Enabling the Compelling User Experience

15 Telecom Transition To…From… Mobile and Converged Broadband Multi-media Packetized Optical Infrastructure Open architecture Market-based regulation Wireline Narrowband Voice-centric Circuit-switched Copper infrastructure Proprietary architecture Traditional Regulation

16 Things to think about The future of libraries –Library as portal or portals as libraries? –What is the “business model”? Creating a compelling user experience –Physical and virtual –Terrestrial and mobile Key elements –The content (proprietary, focused, etc) –The experience – technology integration

17 Thoughts on the Future Really compelling – raising the bar Re-defining connectivity and interaction Intelligent Networks and Ecosystems Levels of value- secure, transactional “Its not about searching, its about finding” Convergence and true mobility Multiple access technologies The (virtuous/ vicious) world of virtually unlimited options