SUPERMEDIA LLC. Portfolio of Work

My Projects  Superpages.Com  Rebranding The Site  Redesign The Business Profile  Redesign The Homepage  Defined The 2010 Roadmap  Facebook And Twitter Integration  Launch Of Two Products: Supermatch® And Superexposure®  Single Sign On Integration Across Properties  A/B Testing  Infrastructure And Platform Changes  Superguarantee® Program Integration

My Projects  Skunkworks  Launched 38 Vertical Sites in 12 months Projects & Enhancements For The Sites Redesign The Ask Process Create A Business & User Dashboard Introduce Listings For Revenue Generation Create Article Workflow Process Create Video Tutorials Redesign The Sign In And Registration Process Integrate Facebook Web Analytics Dashboard Definition and Creation  Created QR Code Engine  Created Mobile Web Payment App

SUPERPAGES.COM Project Highlights

Business Profile Redesign  Highlights of the project: The business profile pages are a revenue generation page. Asked to redesign the page to increase conversion rates and distribute content in a user friendly manner  My Role: Manage a cross functional team to create a new interface along with building new functionality into the existing application

Business Profile Redesign OldNew

Business Profile Redesign Six Significant Differences: 1. Left hand rail: Links to the SuperGuarantee® program and other helpful pages. 2. Business information (Rolodex): Basic information about what the business offers 3. Map: Improved maps that display the businesses location 4. Tabs: Info, SuperGuarantee®, Reviews, Images –Tabbed information to organize Reviews, Images, and more easily. 5. What’s Nearby: Nearby businesses whose primary line of business compliments the profile displayed (for instance, a pizza place that appears on a video rental profile) 6. Search Nearby: Popular categories that when clicked will display results close by Q. Why Did We Change The Business Profile’s Design/Layout?  To improve user navigation and increase leads to our clients  To manage the amount of content we are collecting on local businesses and make that content easy to find and navigate  To introduce items on the page that will increase revenue Q: What Are The Benefits To A Client (Advertiser)?  By making our Web site user friendly, a client’s advertising is likely to be more effective, which results in more satisfied clients.  When clients provide more content on their Business Profile, they can improve the value of their listing/ business profile to a consumer New

Homepage Redesign  Highlights of the project: The homepage was part of a larger site redesign project. The page was being re-vamped to bring dynamic content to the “front door” along with launching a new branding campaign to communicate we are the “local” experts.  My Role: Manage a cross functional team to create a new interface along with building new functionality into the existing application

Homepage Redesign Old New

Homepage Redesign Six Significant Differences: 1. Went from two search boxes to one 2. Introduced ability to market advertisers who have robust content (videos, ratings and reviews) 3. Called out our mobile application 4. Introduced real-time facebook and twitter messages 5. Introduced local coupons with visual map display 6. Called our Superguarantee ® program Q. Why Did We Change The Homepage Design/Layout?  Introduce and surface the amount of content we are collecting on local businesses and make that content easy to find and navigate  Market our Mobile and SuperGuarantee® Program  Rebrand the overfeel of the site to introduce the “local” expertise Q: What Are The Benefits To A Client (Advertiser)?  By redesigning the site and creating a compelling reason for user to come back will increase the traffic potential to our advertiser  When clients provide more content they will have the opportunity to be showcased on our homepage New