CD Korea Jenny Khy Barbie Luangphixay

Company based in Seoul, Korea Korean entertainment products Japan: Second stage for Korean artists – Hallyu – Korean Wave – Shibuya: Highly populated district of Tokyo Efforts to improve relations

Japan’s Economic System Free market – efficient and competitive Imports from Korea – 4.1% (2010) Unemployment rate – 5% (2010) 10,000 Korean Won = Japanese Yen

Political Structure and Stability Constitutional monarchy with parliament Protects industry and trade by World Trade Organization standards 47 administrative sections

Foreign Policy Efforts to strengthen bonds with Korea Consumption tax – 5% World Trade Organization Economic Partnership Agreement with Korea

Population of 120 million (July 2011)

28% of the population reside in Tokyo Shibuya – one of the 23 districts in Tokyo Popular with youth for fashion and cultural aspects Bright lights, multiple advertisements famous attractions

Culture Derived from China – cultures are similar High context Punctuality Golden Week – Attracts foreigners and travelers

Target Market Primary: ages 13 to 25 – Technology and trends Secondary: women ages 30 to 50 – Housewives 67.9% of population between ages 15 to 55

Competitors Tower Records (Tokyo) – specializes in physical music sales Recochoku (Online) – 65% digital music sales

Proposed Organization Limited Liability Corporation Commercial property with back room Staff team from Korea – fluent in Japanese – One owner as overseer

Promotional Plans Brochures, Fliers, Posters, Website, In-store displays

Air Freight – More secure, lower insurance rates, few risks – Pantos Logistics Import License Bill of Lading Certificate of Compliance Transportation

“Sharing Korean pop culture with the world, one friendship at a time”