MARKETING TOOLS Ms. Lorie BM-3

Ten Marketing Tools for Home-Based Businesses 1) Direct mail - marketing 1)With the rise of marketing, direct mail has fallen out of favor, though it is still a cost-effective way to advertise. 2)To be successful, it should look professional and feature well-written copy. 3) Hire a professional copywriter and designer if these skills are beyond your ability.

2) Voic 1) Even the outgoing message on your answering machine or voic system can help promote your business when utilized correctly. 2) Make sure your message provides additional product or service information

3) Brochures 1)effective way to present your product or service to new customers. 2) relatively cheap and easy to print, and you can distribute them by mail or by leaving them at locations where they will be noticed. 3) A professional-looking brochure can help convince potential customers

4) Press releases 1)The only thing better than cheap publicity is free publicity, and well-timed, professional press releases. 2)By timing a product launch or promotion to coincide with a related local or national event 3)You may be able to convince editors to include your release in their media vehicle, be it newspaper, radio, or television

5) Case studies 1)Case studies aren't just for scientific applications. 2)Studies of your products in action can help your potential customers learn more and make an educated decision before they buy.

6) Referrals 1)Referrals are probably the single best way to attract new customers. 2)If you do something well, people will talk about it. 3)Offering incredible customer service -> satisfied customers who are willing to share your information with their friends and colleagues.

7) Radio interviews 1)Speak knowledgeably about your product or service and tie it effectively with current events. 2)Radio interviews are a great way to reach a wide audience and improve your customer base.

8) Affiliate programs 1)Online affiliate programs are one of the most cost- effective ways to market your products to a wide range of potential customers. 2)You have the benefits of a commission-based sales force but without any of the hassles of managing actual employees

9) Well-designed Web site 1)Our Web site is the first impression of your company for many of your customers. 2)Make it a good one. Your site should provide information about your product or service in a clear and intuitive format. 3) Many people prefer to do their research online before making a purchase,

10) E-zines or Newsletters 1)When you provide interesting and informative content about the products you sell, you can turn a subscriber list into a frequent buyer list. 2)If you do not have the time to run your own e-zine or newsletter, you can submit articles with your information to different publications.

What is the MARKETING TOOL BEST FOR YOU? Source: