STRATEGIC PLAN SANDY SPRINGS/PERIMETER CHAMBER OF COMMERCE

Page | 2 LIVE WORK LEARN PLAY OUR MISSION, VISION, AND VALUES The SSPC’s mission remains clear – to serve as the champion for a prosperous economic environment that enriches our businesses and communities. THE MISSION The SSPC’s vision is for Sandy Springs/Perimeter to become the leading community to live, work, learn and play in the Southeast, by THE VISION THE VALUES Have Clarity of Purpose Simple, precise, and clear alignment of activity to the Chamber Mission and Vision Act With Integrity Adhere to the highest ethical standards in everything we do Be Transparent No hidden agendas and effectively communicate our positions and services to all of our stakeholders Be Value Driven Pursue only what creates added value for our members and community Focus on Members Be committed to responding to the needs of our members Be Innovative Invest in, guide and support innovation that matters to our members and our community

Page | 3 PRIORITY 2: MAXIMIZE THE CHAMBER’S ORGANIZATIONAL EFFECTIVENESS Enhance the efficacy of the Chamber’s operations to better serve the needs of the region’s businesses and communities. THE STRATEGIC PRIORITIES PRIORITY 1: DELIVER GREATER VALUE TO MEMBERS Strive to consistently deliver a high-quality member experience and greater value to members through innovative programming. PRIORITY 3: SUPPORT ECONOMIC DEVELOPMENT EFFORTS IN THE REGION Partner with the City of Sandy Springs and other relevant organizations to support economic development efforts. PRIORITY 4: INFLUENCE PUBLIC POLICY Influence the region’s public policies and programs that will help member businesses grow and constituents thrive. PRIORITY 5: PROMOTE REGIONAL PARTNERSHIPS Seek and promote opportunities for strategic partnerships with neighboring Chambers, city governments, and community improvement organizations

Page | 4 STRATEGIC PRIORITY TIMELINE By initially focusing on Member Value and Organizational Effectiveness, the Chamber provides a platform that enables and supports strong and effective Partnering, effective Public Policy advocacy and successful Economic Development efforts. Short TermMedium Term 18 Months 36 Months 54 Months Long Term SUPPORT ECONOMIC DEVELOPMENT EFFORTS IN THE REGION PROMOTE REGIONAL PARTNERSHIPS INFLUENCE PUBLIC POLICY BY 2020, WE ARE THE LEADING COMMUNITY TO LIVE, WORK, LEARN AND PLAY IN THE SOUTHEAST MAXIMIZE THE CHAMBER'S ORGANIZATIONAL EFFECTIVENESS DELIVER GREATER VALUE TO MEMBERS BY 2020, WE ARE THE LEADING COMMUNITY TO LIVE, WORK, LEARN AND PLAY IN THE SOUTHEAST. 12