Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action.

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Presentation transcript:

Functions of Persuasive Presentations Reinforcement Refutation Promoting change Call to action

Resources for Persuasion Listener’s perspective Opinion Leaders Credibility

Components of Source Credibility Trustworthiness Competence Dynamism

Presenting Evidence Understood Sources Novelty Fear appeals/Threats of harm

Order Effects Climax order—Recency effect Anticlimax order–-primacy effect Pyramidal order

Presentation to Convince Goal: convince audience to support an organizational change By: 1. Impact/extent of the problem (PROOF) 2. Causes of the problem (PROOF) 3. Prescribe a specific solution 4. Convince them to take action

Presentation to Convince 5-7 minutes Maximum of 2 note cards (KEY WORDS) Minimum of 3 PowerPoint Slides Completed Outline Worksheet

Problem-Solution-Action Presentation to Convince

Components Introduction 1. Problem 2. Solution 3. Action Conclusion

Introduction Gain attention Establish Credibility Motivation Preview

Problem Step Explanation Causes Who is affected Evidence/proof Consequences

Solution Step Explanation Fit Benefit Workability

Action Explain action Appropriate? Ask for support

Conclusion Review Memorable close

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