Private Label Winning Battle of the Brands Erin Cox, Hilary Huyett & Wanchun Lai.

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Presentation transcript:

Private Label Winning Battle of the Brands Erin Cox, Hilary Huyett & Wanchun Lai

Introduction Package good brands face their greatest crisis and strongest threat from private labels since the early 1990’s Private Label market shares grew 0.8 percentage points to 21.9% of the total volume in 2008

Private Label Advertisement.Advertisement

Fred Meyer Safeway

Costco Albertson’s

A drift toward private labels has been occurring even in categories where it was never a factor before, such as feminine protection and skincare. Marketers stress that marketing and pricing decisions made now could have a big impact on the future.

Source Neff, Jack. "Private Label Winning Battle of Brands." Advertising Age 02 Feb Feb 2009.