SUBWAY’s Marketing Strategy By Hien, Ken, Rui, Sangay and Saran

Fresh & Healthy Made on the spot Less 6g of fat Eat Fresh

Product More Choices & Customisations Made to order Local ingredients

Price & Quality

Promotion Direct Advertising Indirect Advertising

Store flexibility Place

Young, eager work force Standard Training & Customer service People

Systematic & Quick service Easy and fast to learn Process

Customers Customers Segmentation Geographical Age Group Company Company Global brand 5 C’s

Collaborators Collaborators Coca-Cola and Coffee American Heart Association. Local suppliers

Competitors Competitors McDonalds Alibaba Local Delis 5 C’s

Context Context Obesity Global economic slow down Green movement Increasing Multicultural society

Strengths Fresh &Healthy Quick &Fast Customise to your liking Flexibility of stores Big Size/value for money Global reputation

Weakness Too large for kids Soft drinks and cookies Sandwiches are lunch centric meals Plain in store dinning experience, and not family friendly

Opportunities Obesity, Healthy Lifestyles Green Economic slow down Busy Lifestyle Sport events Heart foundation Multi-cultural

Threats Fast becoming more fresh - Fresh becoming faster Reliance on Jared Subway’s spokesperson

Strategies Healthier and better Breakfast and Dinner meals. offer home delivery or drive thru (dinners) Promote and provide healthier choices Heart foundation link Offer Juices, Fruit-salads or Soup. Organic choices Sports event sponsorship Improve kids meals Improve in-store dinning