1 Advertising Model 3/ 8/2001 이현주. 2 Advertising Model Revenue-generating models The advertising model only works when the volume of viewer traffic is.

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Presentation transcript:

1 Advertising Model 3/ 8/2001 이현주

2 Advertising Model Revenue-generating models The advertising model only works when the volume of viewer traffic is large or highly specialized

3 Generalized portal Ex)Yahoo!, AltaVista Generic or diversified content or services High volume traffic Profitable advertising Diversification of site services

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5 Personalized portal Customization of the interface and content Ex)MY.Yahoo!, My.Netscape The profitability of this portal in based on volume and possibly the value of information derived from user choices.

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11 Attention/Incentive Marketing Pay for attention model Ex)CyberGold

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15 Free Model Give users something for free Ex)FreeMerchant(site hosting), BlueMountain(e-cards)

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18 Bargain Discounter Sell goods typically at or below cost, and seek to make a profit largely through advertising Ex)Buy.com

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