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Presentation transcript:

Advertising & Propaganda Techniques: Let us tell you how to think & what to believe!

Assertion http://www.geico.com/about/commercials/beverly-hillbillies/

Urgency You need this! You need this NOW! Our country needs you to do this! NOW!

Celebrity Endorsement Uses Fame to sell BE LIKE MIKE!!! http://video.google.com/videoplay?docid=-2408021715493902604

Transfer/ Lifestyle Selling lifestyle, not product You can be cooler, more popular, “hipper” if you buy this!!!

Compliment/Counter-Culture/ Rebel You’re different, special, elite, better Hidden message: “If you are better, you’ll use our product! If not, YOU’RE NOT!” http://www.advertisementave.com/tv/ad.asp?u_player=realplayer&adid=116

Fear/Guilt Uses common fears to convince you of a need for the product What if you don’t have a problem? Because so much is riding on your tires

Attraction/ Beauty Uses images of beautiful people to sell products It is the person/ beauty that we are buying, not product

Unproven Claims/Facts and Figures Words like “best”, “better”, “almost”, “virtually” Makes claims that aren’t proven or can’t be Uses statistics to sound convincing

Omission Listen for what is NOT said “Part of this complete breakfast” http://www.ciconline.org/poptart

Humor/ Entertainment Uses fun or humor to sell a product Often, the ad has nothing to do with product http://trevc.net/whassup/cparodies/true.mov http://giesbers.net/video/Budweiser-Girlfriend.mpeg http://www.metacafe.com/watch/127162/wasabi_wassup/

Unique / Different Tries to show that the product is different/better than competitors’. Often uses scientific jargon Often has nothing to do with how well the product actually works

Band Wagon Everyone’s buying this, why aren’t you? What’s wrong with you? “Come see the movie that everyone’s raving about!”

Humanizing Gives a product human-like characteristics People buy the person, not the product http://www.apple.com/getamac/ads/