Google Analytics & AdWords: Building an effective marketing & ad campaign Zac Burac COM WLC Fall 2014

“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.’” – Jef Richards “Advertising generally works to reinforce consumer trends rather than to initiate them.” – Michael Schudson

Why Google AdWords? AdWords works to bring in new visitors, grow online traffic, get phones ringing, or at least keep customers loyal. e2g3Edgs e2g3Edgs

Why Google Analytics? “No two people think exactly alike. Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase. “ – Google wrGPKcfYw wrGPKcfYw

Religious Non-Profit Organization Smaller Organization Completely Reliant on Marketing & Advertising Limited Funds

Now What? Study Brainstorm Compare Info Days, Weeks, Months, Quarters, Years Identify Strengths & Weaknesses Identify Your Goals Are You On Track To Complete Them? Decide How to Fix/Improve The Situation Implement Repeat

“Many a small thing has been made large by the right kind of advertising.” – Mark Twain