Copyright 2013 Intel® Corporation. All rights reserved. Intel® Retail Client Manager Simplifying Content Delivery to Digital Touchpoints November 2013

 Presenting information  Promoting brands  Advertising The New World of Digital TouchPoints 2

The Content Management Challenge  Alerting loyal customers to a special discount  Showing marketing messages based on time of day or demographics  Adapt in real time to changing circumstances, such as user input or the weather Touchpoints work when the right content is shown to the right person at the right time.

What Is Intel® Retail Content Manager  Content: video, graphics, photos and more  Schedule: when, where, what audience  Categorize and filter screens  Divide screens into zones  Adapt in real time to changing conditions  Manage security Software for managing digital content across consumer touchpoints:

Ten Typical Content Strategies 1. Sales promotion 2. Providing information 3. Wayfinding 4. Schedules 5. Advertising 6. Ambience/entertainment 7. Menu boards 8. Electronic shelf labels 9. Internal communications 10. Public safety

The Content Management Challenge 1. Better use of time and resources 2. Reduce or eliminate printing 3. Simplify and streamline management of digital displays 4. Enhance your marketing and customer engagement Intel® Retail Content Manager is designed to reach people with the right information, in the right place at the right time.

Gathering Anonymous Audience Analytics 7  Number of viewers  Demographics (age, gender)  Dwell time/view time  Correlate with POS

Remote Management 8  Manage touchpoints remotely  Fix issues even when the operating system is down  Power up/power down  Proof-of-play  User access

Why an Intel-based Solution? 9  Capabilities you need today  A long term solution  Industry-standard technology  Ease of use  Scalability

Copyright 2013 Intel® Corporation. All rights reserved. For more information: Thank You.