Latest trends and facts. Internet in Russia Filip Pieczyński Moscow,

gemiusAudience Key methodological points

Methodology gemiusAudience – composition of three sources of data: - Site centric part - Panel of users with tracking software installed on their computers - Structural data from FOM

Methodology Population measured in February 2010: Population is in the 18+ age group Covering not only big cities but all city sizes and all regions.

Moscow’s domination More then quarter of Russian internet users come from Moscow or Saint Petersburg. Every two out of ten lives in the capital. Saint Petersburg’s citizens account for 7,3% percent. Source: gemiusAudience, February 2010

Real power Not only Moscow - almost 30 millions of Runet users lives in other regions of the country. Source: gemiusAudience, February 2010

Small populated regions The great majority - 37,6% of Russian internet users lives in small cities, which accounts for 15,3 million audience. Source: gemiusAudience, February 2010

LOCAL vs. GLOBAL

Reach Visitors (real users) Page views Avg. time spent per visitor [hr:min:s] 1 Yandex81% :28:17 2 Mail74% :03:00 3 vkontakte.ru53% :52:50 4 Google47% :08:59 5 odnoklassniki.ru41% :38:34 6 wikipedia.org37% :29:45 7 Rambler33% :07:12 8 mozilla.com31% :12:37 9 microsoft.com23% :06:17 10 Livejournal22% :43:38 Top 10 players by reach Source: gemiusAudience, February 2010 Local players constitute top 3 in the reach ranking. Among top 10 websites half are global players. The first global player Google takes the forth position.

Avg. time spent per visitor [hr:min:s] Reach Visitors (real users) Page views 1vkontakte.ru22:52:5053% Mail09:03:0074% Yandex06:28:1781% odnoklassniki.ru03:38:3441% fotostrana.ru02:58:336% mamba.ru02:51:083% Google02:08:5947% Rambler02:07:1233% loveplanet.ru02:04:096% dating.ru01:53:512% Top 10 players by avg. time spent per visitor Source: gemiusAudience, February 2010 Social network – Vkontakte – takes the leading position and outreaches the second player by over 13 hours. Among these players only one – Google – is the global one.

Yandex vs. Google: present In the Runet there is no much room left for the global giant: Google. Local player: Yandex significantly outperforms Google and reaches 80,7% of the audience. Source: gemiusAudience, February 2010

Yandex’s position on the market is growing stronger and during one year time its reach increased by 5,3 percentage points. In the same time Goole is losing its position and its reach decreased by 3,3 percentage points. Source: gemiusAudience, February 2009; June 2009; October 2009, February 2010 Yandex vs. Google: past

Google does not seem to have much chances in this challenge. During one year Yandex gained 7,5 million users, which is 47% percent year to year growth. Google’s audience increased by 4,2 millions. Source: gemiusAudience, February 2009; February 2010 Yandex vs. Google: future?

Source: gemiusAudience, February 2010 Yandex vs. Google audience distribution by region Yandex outperforms Goole in all regions, but in smaller cities the distance between these two players is more significant (around 35 percentage points) than in Moscow or Saint Petersburg.

Last year was not very successful for Google. Not only it has not significantly improved the results among any of the age groups but also lost some of the oldest audience. Source: gemiusAudience, February 2009; February 2010 Yandex vs. Google audience distribution by age

Ukrainian search engines market Unlike the Russian search engines market Ukrainian one is dominated by Google. Source: gemiusTreffic, quarterly data

Video online – reach Source: gemiusAudience, February 2010 During last year Google owned service – Youtube – had the largest dynamics of growth and now leads among video services on Russian market.

Source: gemiusAudience, February 2010 Russian internet users spent on average more than one hour on the video service – Youtube, which is over 30 minutes more than a year before. Video online – avg. time spent per visitor

34 SOCIAL NETWORKS

Significant players – trends Two groups of players might be observed on the Russian social network market. Vkontakte, takes the leading position and gains 53% reach. Former leader Odnoklassniki lost with Vkontakte and MoiMir. Facebook’s reach is lower than 5%. Source: gemiusAudience, February 2009; June 2009; October 2009, February 2010

Top 5 social networks – hourly distribution Source: gemiusAudience, February 2010 The majority of the users visit social networks in the evening (18:00– 20:00) during the weekdays. Apart from early morning and evening hours social networks usage patterns are similar on working days and weekends.

Vkontakte reinforces its position The most popular social network Vkontakte, reaches 53,4% of the audience. Its reach grew by 11,4 percentage points comparing to the last year. The last year leader lost its position and its reach decreased by 5,3 percentage points during the year. Facebook’s reach is growing, but the dynamics is lower than for Vkontakte. Source: gemiusAudience, February 2009; February 2010

Facebook’s big city orientation Source: gemiusAudience, February 2010 The majority of vkontakte.ru audience lives in the small cities. The second important group is constituted by internet users from Moscow. 60,8% of Facebook’s users lives either in Moscow (43,3%) or in St. Petersburg (17,5%).

APPLICATIONS

Messengers – the most significant players Among messengers Skype has the leading position. It gains 33,3% reach, which means 13,6 million users monthly. The second place is taken by ICQ with reach equal 24,2%. Source: gemiusAudience, February 2010

Working days and weekends – hourly distribution Source: gemiusAudience, February 2010

Working days and weekends – hourly distribution Source: gemiusAudience, February 2010

THE POWER OF THE BRAND

Corporate websites: telecomunication [1/2] Source: gemiusAudience, February 2010 Three most popular players gain relatively big audience.

Leading websites are slowly increasing their audience. Source: gemiusAudience, February 2009; February 2010 Corporate websites: telecomunication [2/2]

Corporate websites: computers and IT Source: gemiusAudience, February 2010 Most popular are global corporate website. Local website takes 5th position with 1,7 million users.

Thank You!