Intro to Marketing Mr. Bernstein Class Outline September 4, 2014

Intro to Marketing Mr. Bernstein Course Goals Teach basic marketing concepts used by businesses to influence customer purchases Develop understanding of marketing theories and concepts Apply this knowledge in marketing strategies 2

1. Course Outline – A. Basic Marketing Concepts – B. Marketing & Athletics – C. Promotions – D. Publicity – E. Pricing – F. Distribution – G. Marketing Research – H. Brand Management – I. Class Project 3 Intro to Marketing Mr. Bernstein

2. Textbook – A. Marketing Essentials, 2009, Glencoe 4 Intro to Marketing Mr. Bernstein

3. Classroom Routine – A. Daily Structure – B. Behavior – C. Electronic Devices 4. Grading – A. 20% Quizes / 20% Exams / 30% Projects / 20% Homework / 10% Class Participation 5. Makeup Policy – A. Tests and Quizes must be made up following day – B. Plan ahead 5 Intro to Marketing Mr. Bernstein

6. EI (Extra Instruction) – A. Before or After school – arrange with me – B. Extra effort will be considered 7. Additional Opportunities – A. Investment Club – B. Business Academy – C. FBLA 6 Intro to Marketing Mr. Bernstein

8. Evacuation Procedure 7 Intro to Marketing Mr. Bernstein