“International Class of Accounting Education” ABDULLAH TAMAN, M.SI., Ak. Lecturer of Accounting Education Department Faculty of Economics YOGYAKARTA STATE.

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Presentation transcript:

“International Class of Accounting Education” ABDULLAH TAMAN, M.SI., Ak. Lecturer of Accounting Education Department Faculty of Economics YOGYAKARTA STATE UNIVERSITY Introduction to Business Studies

Marketing

Market Analysis Size Segments

Marketing Strategy Objectives Niche v Mass marketing Portfolio analysis

Market Research Primary Secondary

Marketing Mix The 7 Ps Elasticity of Demand

Objectives and Strategy

Human Resources

Production/Operations Management

Accounting and Finance

Company Accounts Profit and Loss Account Balance Sheet

External Influences

Market Structures Oligopoly Monopoly Perfect Competition Imperfect Competition

The Macro-Economy Business Cycles Government Objectives Government Policies

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