THE COMPETITIVENESS OF UKRAINIAN EXPORT AND METHODS OF ITS PROMOTION ON THE WORLD MARKET STUDENT: ANASTASIIA SHYNKARENKO SCIENTIFIC SUPERVISOR: DYADKO E.A.

PLAN 1.THEORETICAL AND METHODOLOGICAL BASIS OF EXPORT ACTIVITIES ORGANIZATION 2.CONDITION AND DEVELOPMENT PROSPECTS EVALUATION OF THE ENTERPRISE EXPORT ACTIVITY 3.WAYS OF PRODUCT EXPORT IMPROVING

THE OBJECT OF INVESTIGATION: enterprise foreign economic activity planning THE SUBJECT OF INVESTIGATION: enterprise strategy of entering foreign market GOAL: successful entrance on foreign market and getting additional profit TASK: to develop recommendations to enter foreign market

THEORETICAL AND METHODOLOGICAL BASIS OF EXPORT ACTIVITIES ORGANIZATION EXPORT Sale of goods by Ukrainian subjects of foreign economic activity to the foreign subjects of economic activity with or without export of goods through the custom border of Ukraine, including re-export of goods. COMPETITIVENESS Is the subject owning of certain qualities which gives possibility to develop on the innovative basis and win in the competitive struggle.

ROSHEN CORPORATION production realization was tons Total production – tons

ROSHEN CORPORATION STRENGTHSWEAKNESSES reputation of the firm competitive level of prices and products quality high level of technical equipment small reputation of corporation abroad expensive process of new products promotion unstable level of prices for raw materials OPPORTUNITIESTHREATS penetration on the new markets reduction of trade barriers in entering foreign markets product development for new group of customers strong rivals unfair competition exchange rate risk in the implementation foreign economic activity

CHINEESE MARKET ADVANTAGESDISADVANTAGES ECONOMIC DEVELOPMENT; LARGE NUMBER OF POTENTIAL CUSTOMERS; INFRASTRUCTURE TARRIFF AND NON-TARRIFF BARRIERS; LEGISLATIVE AND BUREAUCRATIC BARRIERS; EXPORTER INDEPENDENCE SEVERELY LIMITED

“ROYCE’ NAMA CHOCOLATE”WITH “ROSHEN” INVESTMENTS: “ROYCE” – € “ROSHEN” - € PRODUCTION: MILK CHOCOLATE – €1,5 BARS WITH WHOLE GRAINS – €0.7 EXPECTED NET PROFIT: MILK CHOCOLATE – € BARS WITH WHOLE GRAINS - €11760

ECONOMIC EFFICIENCY Discount rate – 24% Term – 3 years NPV=

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