Consumer-Generated Media https://store.theartofservice.com/the-consumer-generated-media-toolkit.html.

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Presentation transcript:

Consumer-Generated Media

Social Media Distinction from other media 1 E-commerce businesses may refer to Social Media as consumer-generated media (CGM). A common thread running through all definitions of Social Media is a blending of technology and social interaction for the co-creation of value.

Nielsen Online 1 Nielsen Online, a service of the Nielsen Company, provides measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. Previously a majority investor in both companies, Nielsen purchased NetRatings and BuzzMetrics in the spring of 2007, combining them to form Nielsen Online. Outside of the U.S., Nielsen Online operates in 16 countries across Europe, Latin America and Asia Pacific.

Customer engagement - The need for customer engagement 1 CE marketing begins with understanding the internal dynamics of these developments and, especially, the behaviour and engagement of consumers online. That way, business opportunities can be identified. As Max Kalehoff suggests, consumer-generated media should play a massive role in our understanding and modelling of engagement. The control Web 2.0 consumers have gained must, and will be, quantified through 'old school' marketing performance metrics.

Word of mouth - Word-of-mouth marketing 1 Word-of-mouth marketing, which encompasses a variety of subcategories, including buzz, blog, viral, grassroots, brand advocates, cause influencers and Social Media marketing, as well as ambassador programs, work with consumer-generated media and more, can be highly valued by product, Social Media and performance marketers

Nielsen Holdings - Mergers, acquisitions, strategic alliances and divestitures 1 In 2006, it acquired a majority stake in Buzzmetrics, a company which measures consumer-generated media online

Audience measurement - New media 1 Nielsen BuzzMetrics measures user-generated content|consumer- generated media

The Nielsen Company - Mergers, acquisitions, strategic alliances and divestitures 1 In 2006, VNU acquired a majority stake in Buzzmetrics, a company which measures consumer-generated media online

Nielsen Media Research - History 1 Nielsen Media Research is a sister company to Nielsen NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.

A.C. Nielsen - M A 1 ACNielsen is also sister company to Nielsen//NetRatings, which measures Internet and digital media audiences, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.

Demand Media - Business model 1 This hybrid Internet publishing model has been referred to as Curated Social Content.[ strategist.com/blog/2008/11/10/demand- medias-unique-publishing-model-curated- social-content-csc/ Jeremiah Owyang, WebStrategist.com, Demand Media’s Unique Publishing Model: Curated Social Content (CSC), November 10, 2008] It is a combination of Enterprise Generated Media, such as newspapers, and consumer- generated media, such as blogs.

For More Information, Visit: m/the-consumer-generated- media-toolkit.html m/the-consumer-generated- media-toolkit.html The Art of Service