The Power of Partnerships Putting the pieces together for ASW success

Governor Proclamation Governor Proclamation Washington specific logo Washington specific logo Events every day of WSW Events every day of WSW Events DFI partnered with CTED/WA ABCs & others (10+ partners) DFI partnered with CTED/WA ABCs & others (10+ partners)partnered Web site, tips, “tool-kit” Web site, tips, “tool-kit”site Twitter & blog incorporated in outreach Twitter & blog incorporated in outreach Twitter blog Twitter blog Press releases, YouTube channel Press releases, YouTube channelYouTube Media coverage – print, TV, online Media coverage – print, TV, online Governor Proclamation Governor Proclamation Washington specific logo Washington specific logo Events every day of WSW Events every day of WSW Events DFI partnered with CTED/WA ABCs & others (10+ partners) DFI partnered with CTED/WA ABCs & others (10+ partners)partnered Web site, tips, “tool-kit” Web site, tips, “tool-kit”site Twitter & blog incorporated in outreach Twitter & blog incorporated in outreach Twitter blog Twitter blog Press releases, YouTube channel Press releases, YouTube channelYouTube Media coverage – print, TV, online Media coverage – print, TV, online

Findings Having a “tool-kit” is key to successtool-kit Offering to do the work is needed to increase/improve involvement Web 2.0 is a necessity to reach more people, more media & more partners Web 2.0 Throw the net wider than you think you should: you’ll be surprised what you “catch” in the way of partners! Having a “tool-kit” is key to successtool-kit Offering to do the work is needed to increase/improve involvement Web 2.0 is a necessity to reach more people, more media & more partners Web 2.0 Throw the net wider than you think you should: you’ll be surprised what you “catch” in the way of partners!

Findings Grass roots connections are PRICELESS Grass roots Saves Week can encompass more than you think – be open to new ideas NO event is “too small” or “too big” – roll with it and watch momentum build Media is a needy friend – give ‘em LOCAL, give ‘em PEOPLE & involve your “regulars” for coverage Celebration is crucial for wrap-up! Grass roots connections are PRICELESS Grass roots Saves Week can encompass more than you think – be open to new ideas NO event is “too small” or “too big” – roll with it and watch momentum build Media is a needy friend – give ‘em LOCAL, give ‘em PEOPLE & involve your “regulars” for coverage Celebration is crucial for wrap-up!

How can YOU do this? Gather the pieces of the puzzle together Preliminary partner meeting What are your goals? What do you want? What’s the picture you’re working on? Theme – if everyone’s working on one theme, it makes it easier to pitch i.e. “Surviving & Saving In Tough Times” What SHOULD it look like? Brainstorm – Where do the pieces “fit” in the picture? How can you play off each other & put the pieces together to complete the picture? Get a new perspective to find new solutions Be someone else – what would they do? Gather the pieces of the puzzle together Preliminary partner meeting What are your goals? What do you want? What’s the picture you’re working on? Theme – if everyone’s working on one theme, it makes it easier to pitch i.e. “Surviving & Saving In Tough Times” What SHOULD it look like? Brainstorm – Where do the pieces “fit” in the picture? How can you play off each other & put the pieces together to complete the picture? Get a new perspective to find new solutions Be someone else – what would they do?

How can YOU use this? Tactics Who’s the cat-herder? Break it down – task it out DEADLINES: Set them & KEEP them Use EVERY outreach method you can In-person Web 2.0 (Net, Twitter, Blog, Facebook…) Media (print, radio, TV, online, bloggers) Word-of-mouth is priceless! Do as we say, not as we do: track it! Tactics Who’s the cat-herder? Break it down – task it out DEADLINES: Set them & KEEP them Use EVERY outreach method you can In-person Web 2.0 (Net, Twitter, Blog, Facebook…) Media (print, radio, TV, online, bloggers) Word-of-mouth is priceless! Do as we say, not as we do: track it!