Distributors Meeting AAD Shannon Carie, Clinical Specialist Debra Stavarski, Director Clinical Specialist February 1, 2008

Meeting Agenda  XTRAC Laser Key Clinical Personnel  In-Service of New Account  Follow-up with New Account and Account Management Role  Treatment Monitoring: Dosing Guidelines & Technique  Clinical Handbook

XTRAC Laser Key Personnel  Sales Support  Provides Account with support and Marketing Material  Clinical Specialist Team  Born from need to monitor dosing in order to maintain successful & satisfied account for repeat business  Field Technician Support  Maintains efficiently working equipment

In-Service of New Account  Pre-Launch meeting  Setting Expectations for the number of patients in treatment  In-service Presentation  Developed by Clinical Team  Treatment of New Patients  Typically 5 patients expected  Follow up after the In-service  2 Days following In-service and 2 weeks after, variable  Monitor dosing and review patient treatment logs  Transition of Customers to rely on their staff  Weaning customers off 100% Photomedex Clinical Support

Treatment Monitoring  Monitoring Dosing  Proper increase/decrease of dosing based on patient response  Translation of Dosing guidelines in real life scenario while Clinical Specialist is present  Treatment technique  No overlap  Use of template to protect healthy tissue  Use of Iris Hand piece when applicable  Scalp psoriasis: Proper separation of hair

Follow-up with New Account and Account Management Role  Communication with Physician  Patient success  Provider competency  Uncover potential problems to address issues ASAP  Communication with Clinical Support Staff

Clinical Handbook  Primary purpose to outline objectives for the Clinical Team & Review Sales Techniques  Example Topics:  Objection Handling