Getting the Best out of the Press. Top Ten Tips HAVE A PLAN.

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Presentation transcript:

Getting the Best out of the Press

Top Ten Tips HAVE A PLAN

Getting the Best out of the Press Top Ten Tips HAVE A PLAN MAKE CONNECTIONS

Getting the Best out of the Press Top Ten Tips HAVE A PLAN MAKE CONNECTIONS SEARCH FOR THE STORY

Getting the Best out of the Press Top Ten Tips HAVE A PLAN MAKE CONNECTIONS SEARCH FOR THE STORY WRITE THE PRESS RELEASE

Getting the Best out of the Press Top Ten Tips HAVE A PLAN MAKE CONNECTIONS SEARCH FOR THE STORY WRITE THE PRESS RELEASE THINK PICTURES

Getting the Best out of the Press Top Ten Tips HAVE A PLAN MAKE CONNECTIONS SEARCH FOR THE STORY WRITE THE PRESS RELEASE THINK PICTURES INTERVIEWS?

Getting the Best out of the Press Top Ten Tips WRITE THE REPORT

Getting the Best out of the Press Top Ten Tips WRITE THE REPORT CHECK THE PAPER

Getting the Best out of the Press Top Ten Tips WRITE THE REPORT CHECK THE PAPER FEEDBACK

Getting the Best out of the Press Top Ten Tips WRITE THE REPORT CHECK THE PAPER FEEDBACK USE YOUR COMMUNICATIONS OFFICER! OFFICER!

Getting the Best out of the Press Press Releases with Punch

Getting the Best out of the Press PRESS RELEASE CHECK SHEET: Explanatory notes

Getting the Best out of the Press PRESS RELEASE CHECK SHEET: Explanatory notes Check and double check / Proof read

Getting the Best out of the Press PRESS RELEASE CHECK SHEET: Explanatory notes Check and double check / Proof read

Getting the Best out of the Press PRESS RELEASE CHECK SHEET: Explanatory notes Check and double check / Proof read Timing – not too early, not too late

Getting the Best out of the Press PRESS RELEASE CHECK SHEET: Explanatory notes Check and double check / Proof read Timing – not too early, not too late Follow up / Feedback