Ceo Alan Newman and CFO Mark Cohen founded Newmark Productions in Newmark maintains offices in New York and Los Angeles and currently employs more than 500 people. Since its founding, Newmark has released 50 feature films and 7 Emmy-winning television programs.
Six departments provide the foundation for Newmark’s award-winning work: Production Distribution, Marketing/Publicity/Promotions, Television, Merchandising, and Interactive.
The Production Department is responsible for making the movies-from start to finish. The movie production process is: Story and script development Budget is assigned Production schedule is developed A director and cast is chosen Pre-production beings. Post-production
The Distribution Department then… Books the theaters that will show the film As theaters are located, Newmark facilitates the distribution of the films from… New York Los Angeles Chicago Atlanta London The Distribution Department also… Calculates Newmark’s film grosses
The Marketing, Publicity, and Promotions Departments work to promote the films. They are responsible for… Creating the movie trailers Movie posters Plan and coordinate movie premieres Create giveaway items Write press releases Coordinate talent appearances Develop sweepstakes opportunities
Newmark also has a strong Television Department that develops programming for network, cable, and syndication. The department also licenses movies to these TV outlets an does its own marketing and promotions for its current series.
The Merchandise Department works with various licenses to create products based on Newmark’s film and television properties. It distributes these products (which can be t-shirts, Halloween Costumes, Posters, toys, etc.) to retail stores.
Newmark’s Interactive Department creates and maintains Web sites for current television series and movies. It also sends s and e-newsletters to fans to promote the films and TV shows. Finally, it maintains an e-commerce site, which sells many of the products developed by the Merchandising Department.