News Sites and Web 2.0 Presented by: Brendan P. Monaghan Washingtonpost.Newsweek Interactive Blog:

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Presentation transcript:

News Sites and Web 2.0 Presented by: Brendan P. Monaghan Washingtonpost.Newsweek Interactive Blog:

“Reading” the News Traditional News Sites iGoogle/MyYahoo/Personalized Start Pages (Pageflakes/Netvibes) Social News Site-Digg/Reddit/Newsvine Blogs Podcasts (Audio & Video) RSS Subscriptions Twitter Where are people getting their news?.

News Sites Today Components of a successful news site: –Creating and/or Sharing Compelling Content –Allowing Social Interaction –Distribution – Bringing Users Back –Distribution – Going to Users –Monetizing Content

Content What is Compelling Content? –In-Depth Reporting –Thoughtful Blog Posts –Creative, Interesting or Unique Video –Online Discussions w/ Your Favorite Celebrity, Writer, Business Leader –Podcasts Covering Your Favorite Subject –Classifieds Listings for Your Next Car Question: What makes some sites’ content more compelling than others?

Social Interaction with Content

Social Interaction - UGC

Distribution – Bringing Users Back

Widgets Partial RSS Feeds Twitter

Distribution – Going To Users Podcasts“Embeddable” Video

Distribution – Going To Users WidgetsMobile

Distribution – Going To Users YouTube

Monetization Advertising –Display (aka Banner) Advertising –Video Advertising –Sponsored Links Listings –Jobs –Cars –Real Estate Syndication –Libraries –Schools –Companies

Monetization - CPM Leaderboard (728x90) Big Box (300x250 or 336x280)

Monetization – Emerging WidgetsRSS

Monetization - Video Video Pre-Roll Ad

Monetization - CPC Cost per Click Ads Note: Most valuable key words can fetch north of $50 per click!

Appendix-Books Some good books about the business of tech: –The Search by John Battelle: A great book about the origins of web search –The Long Tail by Chris Anderson: The future of commerce on the web? Selling more of less –Wikinomics by Don Tapscott: The changing world of collaboration and how the web is making this possible –Founders at Work by Jessica Livingston: a collection of interviews with founders of famous tech companies about the early days.

Social Media & “the News business” News Sites and the Web –Depth and Frequency Articles and Blog Posts Video (News, Features, Live) Audio Interactive Features (Electoral College Map) Inline linking & “Amazon-like” functionality Video Recirculation UGC Live Online chat Photo/Video Uploading Commenting Rating –Distribution – Bringing Users Back Yahoo Buzz Google Gadgets Digg Widgets (RSS Based) Twitter –Distribution – Going to Users /Newsletters Mobiile-iPhone “Embeddable” Video RSS (full feeds) Widgets Podcasts (Audio + Video) YouTube –Monetization Advertising (On site & Off Site) Syndication Listings (Cars, Jobs, Real Estate)