Campaign Website Content Seth Maheu

3-Tiered Analysis Tier 1 –News –Biography –Contact Information –Online Donations –Volunteer Forms Tier 2 –Multimedia –Blogs –RSS –Downloads Tier 3 –En Español –Fundraising Campaigns –Team Tools –House Parties –Podcasts

Presentation Building a sense of community through making users feel they are part of a larger project –National/Insider –Local/Outsider –Neutral

Benefits Issue Promotion Campaign Donations –Bush: 5% ($14 mil) –Kerry: 33% ($89 mil) Team Tools Blog/RSS

Knowing the Facts Obama’s “Know the Facts” McCain’s “Debate Central: Debate Facts”

References Benoit, W. J., & Benoit, P. J. (2000). The virtual campaign: Presidential primary websites in campaign 2000: American Communication Journal, 3, Gulati, G. J. (2004). Members of congress and the presentation of self on the World Wide Web. Harvard International Journal of Press/Politics, 9, Postelnicu, M., martin, J. D., & Landreville, K. D. (2006). The role of campaign web sites in promoting candidates and attracting campaign resources. In A. P. Williams and J. C. Tedesco. The Internet election: Perspectives on the web in campaign 2004 (pp ). Lanham, MD: Rowman & Littlefield Publishing. Trammell, K. D., Williams, A. P., Postelnicu, M., & Landreville, K. D. (2006). Evolution of online campaigning: Increasing interactivity in candidate web sites and blogs through text and technical features. Mass Communication & Society, 9,