Catchfence.com “The Only Thing Between You And The Action”

Mission Statement Catchfence.com is a comprehensive motorsports website designed and maintained to provide its readers with up to the minute NASCAR news and commentary. Dating back to 1999, the goal was to employ the best people with a passion for creating one of the best motorsports websites on the internet. Five years later, the goal is accomplished as Catchfence.com is a recognizable name among participants in NASCAR, fellow members of the media and fans alike. Our dedicated staff comprised of drivers and talented individuals with a passion for the sport sets us above the rest. With a view from inside and outside of the race car, Catchfence.com is able to cover all ends of the spectrum for our readers and provide them with an unparalleled view of the sport. Drivers from every major NASCAR Series have found a home with Catchfence.com and enjoy having a forum to communicate with their fans and promote the hard work of their teams and sponsors. A close relationship with the members of NASCAR have allowed staff writers access to the sport and the ability to produce several exclusive articles, in addition. Our hard work and dedication is a reputation Catchfence.com takes pride in, and it's a tradition that will continue througout our existence. Humble beginnings have allowed Catchfence.com to experience firsthand what it takes to be successful in NASCAR. It has also allowed us to grow with the sport and develop as we continue to strive for the best possible coverage for our sponsors and readers. Currently, at nearly four million page views per month, Catchfence.com captures a world wide audience and continues to grow on a monthly basis. Our goal is simple: to continue to provide the motorsports community with the best possible NASCAR news and commentary. In addition, we will offer our sponsors that same promise, to provide a professional based website that one can take pride in being associated with.

NASCAR Demographics

Attendance Growth Region 1950 (Since) 1. NFL 3 % 2. MLB 9 % 3. NBA 12% 4. NHL 1 % 5. NASCAR 65%

Brand Loyalty Sport Loyalty OLYMPICS 28% NFL 36% NBA 38% PGA 47% NASCAR 72%

What They Are Saying…. "Really, there are so many good folks to thank. The fans being behind us on this has been great and the media following the lead from Catchfence is powerful.” - Morgan Shepherd NASCAR Driver "Great name, and lots of cool stuff, including news, features, opinions and more, from a staff of dedicated fans." - Winston Cup Scene

No Stranger To The Infield

Levels of Sponsorship and their Benefits Primary Sponsorship: NEXTEL Communications, Inc., (NEXTEL - Company) as a primary sponsor of Catchfence.com, will be entitled to have their company logos strategically placed on the opening page of the site, along with all coordinating pages, news and commentary. In addition, NEXTEL, as the primary sponsor of Catchfence.com is entitled to the following benefits: Company will be recognized as sponsor by using the term “Presented By” or “Sponsored By”. As in: Catchfence.com Presented By or Sponsored By NEXTEL Company name and logo displayed as primary sponsor on the website. This package utilizes the main page and all coordinating pages. Company name and logo displayed as sponsor on all uniforms worn by the staff at race events as it pertains to the package purchased. Utilization of the site and all available pages for use in marketing or promotions suchas sales meetings, special promotions, conventions, or hospitality events as designated by the sponsoring company. Special promotions such as contests can also be coordinated and executed as dictated by the sponsoring company. The company’s choice of color scheme and banner design as it pertains to the presentation on the site. The company’s name, colors and logo on the staff uniforms, and other select areas where the sponsor logo may be of benefit. Sponsorship Investment/Catchfence.com Primary Sponsor Package: [$240, yr.] [ $60,000 -qtr] [ $20,000 - mth]

How Your Sponsorship Dollars Are Spent Media Hard Cards - Instead of having to request individual credentials (‘soft cards”) and relying on each track for approval, a more permanent media credential known as the ‘hard card” is required and needs to be purchased through the sanctioning bodies. Prices vary for each series, and we limit the number of hard card’s to 5: News Director, Assistant News Editor, Senior Editor, Assistant Senior Editor/Repoter, and one other reporter. Insurance - With new HIPPA laws and disclosure laws, and the liability of an organization, an Errors & Ommissions Liability Policy is a must ( no sponsor should be involved with a group that does not have this type of policy, as sponsor can be liable due to association. Worker’s Compensation, another insurance policy that is a must and required for employer’s of three or more employees (in most states). Group Health Insurance - pretty self-explanitory. Catchfence Officers Salaries (Yearly) - News Director/Editor in Chief - $50,000; Senior Editor/Assistant Editor in Chier - $45,000; Assistant News Editor - $35,000 and Assistant Senior Editor/Senior Reporter - $35,000 Staff Writers/Guest Commentators - Compensation will be provided on a per-article basis (Catchfence officers excluded) prices vary on seniority/frequency and guest commentating. Travel Expenses - Air fare, gas mileage/rental, food and lodging. Other Expenses - NEXTEL Communications phones for Officeres, Computer,software and photography upgrades/maintaince, promotional advertisement (local print, tv/radio and internet advertisements), memorabilia (Catchfence/NEXTEL gear -mugs, shirts, hats ect...), website design upgrades to fit new sponsorship package, and things unforseen.

Column Sponsorship (Separate From Primiray Sponsor Package) Column sponsorship is the “Presented By” form of advertisement that is now frequently seen in other sports, and in this case the name of the column and author will be followed by …Presented By (Business Name Here). Basic sponsorship package also includes: A 468x60 Advertisement Banner At Beginning & End of Column Special Banner For The Column and Who It’s “Presented By” for On Site Advertisement Placement An Official Press Release by STB Marketing Group Announcing Sponsorship Prices will vary based upon your needs, as we want to put together a package to fit your needs, rather than trying to make your needs fit a package*. * All Packages include percentage going to author of column.