WireIE Holdings Inc. 35 Leek Cres., Floor 2 Richmond Hill, ON, CAN L4B 4C July 2012 Ian Gilbert CANTO Marketing Panel
What’s Changing What’s Important to Your Customers What’s Unique to the Caribbean Market Implications for How and Where We Sell About WireIE Summary Broadband Will Accelerate Marketing Opportunities 2
Consumers needs and desires Business and Governments requirement for real-time applications Broadband penetration and growth of GDP Technology in demand generation - instant What is Changing? 3
The American Express Global Customer Service Barometer research was completed online among a random sample of consumers aged 18+ Globally B2B & B2C Factors in deciding to do business with a Company: Canada, US, Europe, India, and Japan 1. Personal Experience with company 2. Company reputation or Brand 3. Recommendation from friends/family/colleagues 4. Traditional Media 5. Social Media What’s Important to Your Customers - Marketing 4 Source: AMEX, Global Customer Service Barometer, April 2010
Physical Presence is Required Total Population excluding Cuba – 30+Million Annual Tourism – 20+ Million B2B – If your not here – your nowhere. You build your Brand and your business through people and presence. Highly targeted mediums focused on the technology/Telco sector – Region wide What’s Unique to the Caribbean 5
Countries with higher Ethernet penetration and population – target Tourism industry Business Implications for How and Where We Sell 6
Network Carrier providing Native Ethernet Solutions for business, enterprise and government Focusing on cost-effective backhaul & access solutions using fibre and advanced digital radio Industry-leading next generation network design professionals Founded 2007, privately held Headquartered in Toronto with branch offices and NOC facilities in Barbados, Texas & California About WireIE 7
Growing Ethernet penetration is changing: – How we market – Who we market to – Where we market – How long we market Economies and countries are redefining their future Urban, rural and remote locations are benefiting Competitive landscape is being redefined Summary 8
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