A Social Experiment Mark Green, VP Innovation

Social “Smoshal”. Give me my paper! How do we engage them? Social “Smoshal”. Give me my paper! How do we engage them?

The Digital Landscape

Source: Farm Journal Social Media Activity

Their Trusted Information Sources Source: Nielson

Ag Use of Internet Source: Successful Farming

So? Where to Begin…

Listen…sentiment, source, volume

Create Your KPI’S

Begin The Listening Process

Identify Influencers…and impact on conversations.

Create a Social Graph (The Pattern of Social Relationships Between People)

Create a Home Base… Home Base

Engage in dialog and become a trusted partner.

…Then Create Outpost Home Base

Begin Engagement Add Content Build Relationships Test Ideas Grow a Profile Listen Experiment Make Connections Be useful Play

Finally, Create Advocates

Tools of the Trade