FIGURE 4-1 Classifying marketing decisions according to ethical and legal relationships Slide 4-6.

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Presentation transcript:

FIGURE 4-1 Classifying marketing decisions according to ethical and legal relationships Slide 4-6

FIGURE 4-2 A framework for understanding ethical behavior Slide 4-9

Internet Piracy and Campus Pirates MARKETING NEWSNET Internet Piracy and Campus Pirates Slide 4-11

UNDERSTANDING ETHICAL MARKETING BEHAVIOR Business Culture and Industry Practices Business Cultures Ethics of Exchange Caveat Emptor Consumer Bill of Rights Federal Trade Commission (FTC) Slide 4-12

Federal Trade Commission Is your online privacy protected? Slide 4-13

UNDERSTANDING ETHICAL MARKETING BEHAVIOR Business Culture and Industry Practices Ethics of Competition Economic Espionage Bribes Kickbacks Slide 4-14

UNDERSTANDING ETHICAL MARKETING BEHAVIOR Corporate Culture and Expectations Corporate Culture Code of Ethics Ethical Behavior of Top Management and Co-workers Whistle-blowers Slide 4-16

Click on the icon for the AMA Code of Ethics FIGURE 4-3 American Marketing Association Code of Ethics Click on the icon for the AMA Code of Ethics Slide 4-17

UNDERSTANDING ETHICAL MARKETING BEHAVIOR Personal Moral Philosophy and Ethical Behavior Moral Idealism Utilitarianism Slide 4-18

FIGURE 4-A Personal moral philosophies Slide 4-19

UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING Concepts of Social Responsibility Profit Responsibility Stakeholder Responsibility Societal Responsibility Green Marketing ISO 14000 Cause Marketing Slide 4-23

FIGURE 4-4 Three concepts of social responsibility Slide 4-24

Avon Why do companies engage in cause marketing? Slide 4-25

Will Consumers Switch Brands for a Cause? Yes, if… MARKETING NEWSNET Will Consumers Switch Brands for a Cause? Yes, if… Slide 4-26

UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING The Social Audit: Doing Well by Doing Good Social Audit Sustainable Development Turning the Table: Consumer Ethics and Social Responsibility Slide 4-27

Ronald McDonald House How do companies ‘do well by doing good’? Slide 4-28

Why is sustainable development important? Reebok Why is sustainable development important? Slide 4-29

VIDEO CASE 4 Starbucks FIGURE 1 Starbucks Mission Statement and Guiding Principles Slide 4-39