RADIO TAY RAJAR Q4 2013

RADIO TAY ■Tay FM’s core audience is year olds, playing a mix of adult contemporary music with unrivalled news & sports coverage and local information ■Tay AM’s core audience is year olds, with a broad mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by ■Tay FM is the number one station for Dundee and Perthshire with 153,000 listeners ■Listeners to the station listen on average for a staggering 9.3 hours each ■48% of Radio Tay listeners are aged Source: Rajar/Ipsos RSL. 12 months ending 15 th December N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA

THE TRANSMISSION AREA

TAY FM WEEKDAY SCHEDULE ■Wake up with Webster at Breakfast 6am-10am ■Mike Richardson on Mid-Morning10am-2pm ■The Tay FM Takeover2pm-3pm ■John Milne on Drivetime 3pm-7pm ■IN:Demand with Romeo 7pm-10pm ■Late Night with Gina McKie10pm-1am 5

TOTAL TAY 201,000 WEEKLY LISTENERS 6 WEEKLY REACH TOTAL TAY REACHES… 93,000 ABC1 LISTENERS 108,000 C2DE LISTENERS 158,000 MAIN SHOPPERS Source: Rajar/Ipsos RSL. 12 months ending 15 th December 2013

TAY FM 153,000 WEEKLY LISTENERS 7 WEEKLY REACH TAY FM REACHES… 76,000 ABC1 LISTENERS 77,000 C2DE LISTENERS 113,000 MAIN SHOPPERS Source: Rajar/Ipsos RSL. 12 months ending 15 th December 2013

COMPETITORS 8 WEEKLY REACH Source: Rajar/Ipsos RSL. 12 months ending 15 th December 2013

PRESS COMPETITORS 9 WEEKLY REACH Base: Tay FM TSA; Source: Press JICREG 01/10/13 (based on Area AIR) Radio Source: Rajar Q NB: Total Tay (Bauer Dundee)

COMMERCIAL MARKET SHARE TOTAL TAY TSA MARKET SHARE ALL COMMERCIAL RADIO LISTENING 10 Source: Rajar/Ipsos RSL. 12 months ending 15 th December 2013 N.B ^Radio Tay (Bauer Dundee) is made up of Tay FM and Tay AM