Green Peas Solutions Search Engines Optimisation.

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Presentation transcript:

Green Peas Solutions Search Engines Optimisation

12 March 2010Dr Andrea Capiluppi CITE School 2 Outline – Considered Aspects Domain Name Web Hosting Company

12 March 2010Dr Andrea Capiluppi CITE School 3 Domain Name Website name should equal exactly the keywords for optimal search Importance Green Peas Solutions

12 March 2010Dr Andrea Capiluppi CITE School 4 Web Hosting Company Websites should have their own "static" rather than “dynamic” IP address Importance Green Peas Solutions

12 March 2010Dr Andrea Capiluppi CITE School 5 Key Word Phrases – 1 Key words should be selected/optimised for each page (not the whole site) Key words on tag of each page Importance Green Peas Solutions

12 March 2010Dr Andrea Capiluppi CITE School 6 Key Word Phrases – 2 Key words should be selected/optimised for each page (not the whole site) Key words on tag Importance Green Peas Solutions – 350 characters (ideal: max 250) – “container” used 5 times (ideal: max 3)

12 March 2010Dr Andrea Capiluppi CITE School 7 Key Word Phrases – 3 Key words on tag Importance Green Peas Solutions – 400 characters (ideal: max 200)

12 March 2010Dr Andrea Capiluppi CITE School 8 Key Word Phrases – 4 Headings display larger text and set it aside from the rest of the text Importance Green Peas Solutions

12 March 2010Dr Andrea Capiluppi CITE School 9 Key Word Phrases – 5 Optimized text to contain keywords – Check “density” of keywords within text – Check text position within HTML code Importance Green Peas Solutions

12 March 2010Dr Andrea Capiluppi CITE School 10 Key Word Phrases – 6 Pictures on a website can and should contain a little text description Importance Green Peas Solutions

12 March 2010Dr Andrea Capiluppi CITE School 11 Robots.txt file Robots used by search engines to categorize and archive web sites Importance Green Peas Solutions

12 March 2010Dr Andrea Capiluppi CITE School 12 Validation of web pages Tools to check whether web site – complies with WWW standards – confuses search engine spiders Importance Green Peas Solutions – 10 Errors, 3 warning(s)

12 March 2010Dr Andrea Capiluppi CITE School 13 Get Links Pointing to Web Site A lone website with no links to it is a sad thing. It has no friends. – Ten links to your site is a good start – A thousand wouldn't be too many Importance Green Peas Solutions – 0 links towards it