 The entrepreneur is the driving force at the start of the process.  They pull together the resources  The create the company and take the risks

 The nature of the environment, whether it is uncertain, fast changing, stable, or highly competitive  Availability of resources such as capital and labor

 Are customers ready and willing to buy your product or service  Are their similar products around  Can they live without your product

 Capital  Labor  Legal & Financial Support  Facility  Equipment  Marketing Focus Group

 Stick with it and persevere  Do not stop if the first try does not go your way