Companies using their brand as a voice for change Alicia Darvall Executive Director B Lab Australia and New #bthechange.

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Presentation transcript:

Companies using their brand as a voice for change Alicia Darvall Executive Director B Lab Australia and New #bthechange

B Lab is serving a global movement of People Using Business as a Force for Good So that one day all companies compete to be Best for the World And society enjoys a shared and durable prosperity.

The B Corporation certification is to business what Fair Trade is to coffee or USDA Organic is to milk. B Corps meet the highest standards of verified overall social and environmental performance, transparency, and accountability

Our mission is to reimagine commerce in ways that build a more fulfilling and lasting world. We are building a human, authentic and community centric global and local marketplace. ETSY.COM

Internal Change

PATAGONIA MISSION STATEMENT Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

Join Us: Lead a Movement “The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders – it has an equal responsibility to the community and to the planet. Patagonia has been a 40-year experiment in what it means to be a responsible company, and becoming a B Corp has ensured that our experiment will keep pushing forward”. -- Patagonia CEO Rose Marcario.

bcorporation.co.nz #bthechange