Cinema and Fashion Universe (red carpets, celebrity culture, …) Fashion and Film Fashion in Films Films in Fashion Cinema and Fashion Universe (red carpets, celebrity culture, …) Fashion Films
Fashion and Cinema In common: Collective/équipe work Art/Industry nature (unlike traditional arts): creative industries Non-material ideas turning into concrete objects Innovation and Technology Both represent “zeitgeist” and sign of the times Centrality of the Body Other suggestions: Maison/Companies (like Chanel/MGM: marks and brands) Designer/Director (how to impose his own style inside a concept of industrial production) Difficulty in being accepted as high culture
1) Fashion in Films Presence of fashion a) within the plot b) within the credits
Fashion in Films 1A: movies set in the fashion world Examples: Cover Girl (C. Vidor, 1944) Funny Face (S. Donen, 1957) Blow-Up (M. Antonioni, 1966) Zoolander (B. Stiller, 2001) The Devil Wears Prada (D. Frankel, 2006) …and documentaries about fashion
Fashion in Films 1B: films with important contribution of designers or fashion houses Examples: Stagefright (Hitchcock/Dior, 1950) Breakfast at Tiffany’s (Hepburn/Givenchy, 1961) Annie Hall (Diane Keaton/Ralph Lauren/70’s trends, 1977) American Gigolo (Richard Gere/Giorgio Armani, 1980)
Post scriptum: the designer (or fashion photographer) becomes director Examples: Who Are You Polly Magoo? (William Klein, 1966) A Single Man (Tom Ford, 2011)
Films in Fashion How movies influence fashion. Examples: Surrealism and Avant-Garde films in the 20’s on Elsa Schiaparelli (film still: “L’Inhumaine”, L’Herbier)
Examples: https://threeinacrowd.wordpress.com/2009/05/20/like-clockwork- exploring-an-inspiration/ The case of Rodarte Depression-era glamour girl in Bonnie and Clyde (1967) spawned a raft of slinky midi-skirts, twin sets and jaunty berets like those that lent her character a strong appeal: https://vintagehandbook.wordpress.com/beauty/1930s-makeup/ Films recreating past eras and renewing vintage trends (for example, 70s launched again by American Hustle, 2014): http://www.mynkamstyling.com/2014/04/the-american-hustle-effect-70- fashion.html