1 New Product Introduction: Life Cycle Phases Team Members: Our names date Solar Plus

2 Top 3 Solar Panel Manufacturer for US Home Market (Revenue) with at least 30% Year 1 Profit Margin for new product. In the next year Solar Plus will: –Complete Milestone 3 in the introduction of a new Solar Panel employing a technology with improved efficiency and/or cost to the market. In the next 2 years Solar Plus will: –Successfully Launch this product with 30% Gross Margin by the end of 2Q11. –Increase install base by 28% from 3Q09 installations. –Begin Sales in Canada and Mexico. In the next 5 years Solar Plus will: –Release second generation of product no later than 1Q12 with at least 30% Gross Margin and increase installation by 21% from 1Q10 installations. –Complete Milestone 3 with next new technology with improved efficiency and cost by 2Q13. –Begin Sales in EU. New Product Introduction will support Top 3 Manufacturer Goal based on current projections. Company Vision and Goals

3 Total Cost of Ownership and Payback Period remain as the largest barriers to purchase for the homeowner. Increases in Conversion Efficiency and Reduction in Cost will continue to address these issues along with the expected increase in energy pricing. –We cannot dictate energy pricing, but we can impact efficiency and cost. –We expect the payback period for 2Q13 product to be less than Four Years. –Both efficiency and costs are major areas of research by numerous startups, universities and national labs. Different Materials (carbon nanotubes, organic dyes, printed plastics) Different Processes (Silicon cutting, light collectors) We intend to be the preferred manufacturer of resellers through the focus on reliability through design and ease of installation. –Both deliverables are significant efforts during entire development cycle. New Product Goals

4 Phase Owner--Project Manager Outputs of Phase –Lab Manufactured Prototypes (Engineering) –Completed Drawings and Specifications (Engineering) –Functional, Reliability and Installation Test Plans (Engineering) –Prototype Test Results (Engineering) –Prototype Failure and Root Cause Analysis (Engineering) –Submission of samples for UL Testing (Engineering) –Manufacturing process flow chart and capital expense plan (Manufacturing) –Quality Systems, Prototype Yields and Costs Established (Manufacturing) –Early Customer Acceptance Tests (Marketing) –Marketing Collaterals and Promotion Proofs (Marketing) –Vendor Qualifications (Purchasing) –Field Service Training (Service) –Distribution Plan and Logistics (Distibution) Completed Drawings and Specifications is the most important single deliverable of the Phase. Lab Prototypes that pass all specifications will be deemed as saleable product as BETA Units Design and Development

5 Phase Owner--Project Manager Outputs of Phase –Pilot Plant Manufactured Prototypes (Manufacturing) –Production Cycle Time and Yield Targets Established (Manufacturing) –Ongoing SPC and Continuous Improvements(Manufacturing) –Execution of Distribution Plan (Distribution) –Final Cost Targets Established (Finance) –Customer Acceptance Testing Feedback (Marketing) –Marketing Efforts start (Marketing) Pilot Manufacturing Build Leading To Manufacturing Acceptance is the most important Milestone Deliverable. Prototypes that pass all specifications will be deemed as saleable product. Evaluation