Reports & Presentations Go to page 111 of the text.

Generic Report: Title Page Title Name of client Name of research group Date

Generic Report: Title Page Table of Contents

Generic Report: Title Page Table of Contents Executive Summary Abstract of paper include: Everything!

Generic Report: Title Page Table of Contents Executive Summary Introduction

Introduction a.Description of client b.Marketing problem c.Secondary data (complete with citations) d.Rationale for study

Introduction a.Description of client Who is the client? What is their history? What is the current business environment?

Introduction a.Description of client b.Marketing problem Why is the client seeking research? What problem will information solve? How will information be used? What happens if information is negative?

Introduction a.Description of client b.Marketing problem c.Secondary data (complete with citations) Looks like a short term paper! All outside data related to the study.

Introduction a.Description of client b.Marketing problem c.Secondary data (complete with citations) d.Rationale for study This section outlines what project is expected to find. What are the implications if it is found or NOT found. Section should be short; and it is difficult to produce.

Generic Report: Title Page Table of Contents Executive Summary Introduction Methodology In detail: How was the study conducted?

Generic Report: Title Page Table of Contents Executive Summary Introduction Methodology Basic Rule: “Could you hand this to an educated stranger and could they do your project for you?”

Generic Report: Title Page Table of Contents Executive Summary Introduction Methodology Results Just the results … do not explain them

Generic Report: Title Page Table of Contents Executive Summary Introduction Methodology Results Limitations List here anything that may add caution to your results.

Generic Report: Title Page Table of Contents Executive Summary Introduction Methodology Results Limitations Conclusions and Recommendations

Conclusions and Recommendations Explain what you found. Explain what it means? Make recommendations.

Generic Report: Title Page Table of Contents Executive Summary Introduction Methodology Results Conclusions and Recommendations References

Generic Report: Title Page Table of Contents Executive Summary Introduction Methodology Results Conclusions and Recommendations References Appendix

Contains material that may be informative to an interested reader. Should contain: Copy of questionnaire Detailed calculations Tables not found in body of paper

Presentations: 1.Keep it simple

Presentations: 1.Keep it simple 2.Use lots of visuals

Presentations: 1.Keep it simple 2.Use lots of visuals 3.Build complexity

Presentations: 1.Keep it simple 2.Use lots of visuals 3.Build complexity 4. Have some enthusiasm

Presentations: 1.Keep it simple 2.Use lots of visuals 3.Build complexity 4. Have some enthusiasm 5. Don’t spend time on the obvious Don’t explain everything on a slide

Presentations: 1.Keep it simple 2.Use lots of visuals 3.Build complexity 4. Have some enthusiasm 5. Don’t spend time on the obvious 6. Build a case

Presentations: 7. Look and act professional