Coke&Wanglaoji Sheldons 13th April 2012

Coke A famous foreign brand of carbonated beverage

Wanglaoji A brand of Chinese traditional herbal tea

aims  To research the degree of influence among different factors.  To identify the weakness of Wanglaoji as well as areas for them to improve in the future.  To find the preference of Chinese consumers between the two brand  To determine whether culture background can influence consumers’ behaviors.

When and where 2 normal EAP class rooms in building 1 of XJTLU March 1/2012

Research tools Questionnaire PowerPoint software Excel software

Process  Carrie: background and methodology  Sherry: limitation  Elliott: main findings  Ashley: conclusion

Background Methodology

Background  Coke  Wanglaoji

Methodology  Sample → 47 respondents  Material  Procedure

Limitation  Respondents  Number  Identity  Gender  Questionnaire  Focus

Limitation

 Focus Health ？ Taste ？ Clarification ？

Main findings Hypothesis  Coke gain more supports than Wanglaoji  Main factors: taste function

Main findings Results coke Wanglaoji Does better in the aspect of tastehas an advantage in the function of making body feel cool Be purchased in most occasionsBe purchased only in some certain occasions such as having a hot pot

Main findings interesting responses

Main findings interesting responses

Recommendations Operations ManagementMarketing Department

Operations Management R&D New Taste Sugar-Free Related Industries Production Food Safety

Marketing Department Function Health Tradition &New Lifestyle

Conclusion General information Backgrounds/Methodology Results/Recommendations Further Research

Focus on the respondents of all occupation and various ages Compare with other brands of Chinese traditional herbal tea

Thank You Ashley Cindy Sherry Carrie Elliott 13th April 2012