Increasing Safety – Decreasing delays Marketing/Education Campaign

◦ Building two multi-lane roundabouts about one block apart ◦ On a highway with over 20,000 ADT ◦ In a busy retail area ◦ Only a few other single-lane roundabouts recently built in the area ◦ Need to coordinate with city and county partners ◦ Seniors and truckers were against and/or planning to avoid the popular - but high crash – intersections ◦ Retailers very concerned about loss of business

 Partner with all parties involved ◦ City ◦ County ◦ Law enforcement (at every level) ◦ Chamber ◦ Businesses ◦ Media ◦ TZD  Get inks to websites  Videos to cable access TV  Articles for newsletters  Discussions with TZD  Info to drivers ed – young and old ◦ Brochures ◦ Website ◦ Videos

A floor mat and table top display let people learn hands-on. These were supplemented with videos running on local access TV, at the mall and in the DVS lobby. Table top display

 A local mall kiosk was a great investment to reach the larger Mankato region and provided educational as well as current construction and detour information. The kiosk was kicked off on a Saturday with a staffed interactive exhibit where over 300 visitors could complain and ask questions.  Traffic Engineers staffed a booth at the annual Sr. Expo reaching over 500 concerned drivers.  A booth at other local festivals/fairs geared for families reached people who would never have time to attend a meeting.

 Free guided bus tours of other local roundabouts targeted seniors and were so successful a second bus was needed. The city was pleased to partner on this event as it promoted its transit service at the same time.  Safety was a key message for the campaign and roundabouts were tied to Toward Zero Deaths effort at Safety Fairs

 3 full-page color ads in daily paper ◦ 1 st one – emphasis on construction dates and detours ◦ 2 nd one – promote roundabout fair, construction/detour update ◦ 3 rd one – focus on roundabout driving tips with diagrams 2 radio blitzes 1 st one - for bus tour 2 nd one – for roundabout fair

 Consulting firm provided full-time staff (intern) to deal with: ◦ Hotline ◦ Website, Facebook, tweets ◦ Weekly business lunches ◦ Event details ◦ Staff booths at local events (safety fair, county fair, festivals) ◦ Speaking requests ◦ Stock Kiosks

 The grand finale was a Roundabout Fair with rides, games and food. It required the efforts of many staff and partners – but that may have been part of the huge success, because everyone wanted to come and invited others to attend.  Over 500 attended and most rode or drove cart through an exact replica of one of the roundabouts constructed.  The popular bus tour was added to the event and the media had fun with live coverage.  

 Affected businesses were invited to remove barricades with the local officials – makes great photo op for media