EuroMeduc Medialiteracy and multicultural communities Brussels, November 2008 Ed Klute Mira Media.

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Presentation transcript:

EuroMeduc Medialiteracy and multicultural communities Brussels, November 2008 Ed Klute Mira Media

MIRA MEDIA To make cultural diversity part of the reality of television, radio and print media To combat negative portrayal by the media of minority groups To encourage the use of media as a tool to improve social cohesion in the society and to offer minority groups a voice of their own in the public debate.

MEDIA LITERACY ACTIVIES Promotion of infrastructures and campaigns Media coach projects Media literacy and local community development Media empowerment

Local community development The media literacy audit by Ofcom (UK)reveals that ethnic minority groups are at the forefront of digital communications in the UK, with high levels of mobile phone, internet and multichannel television take-up. Take-up, interest in, volume of use and confidence with digital media is higher among ethnic minority households compared with households in the UK generally.media literacy audit

Opportunities Digital communications can be used for encouraging of participation, education, social dialogue, intercultural dialogues and for providing essential information. Opportunities for etnic entrepreneurship as more and more facilitators, educators, ethnic programmers will be needed.

Obstacles The Offcom audit also shows that many people from ethnic minority groups lack confidence finding content online and are concerned about content delivered on digital communications

Intercultural community media structures Community media centres Digital neighbourhood museum Neighbourhood radio and television Digital screens in public places Press agencies for young people Media literacy courses for parents in libraries and schools Digi-Help for the elderly

Partnerships Schools Libraries Youth work Health centers Migrant organizations Housing corporations Local media Local authorities

Media empowerment Development of own media strategies Training of spokespersons and of imams Internal communication platforms Monitoring of and dialogue with the media Media publications Using the existing infrastructures and legislation

Results Discussion Fitna Slotervaart Gouda Production of own Media

Contact data Mira Media Ed Klute PO-Box BE Utrecht The Netherlands Tel: Fax: website: