Topic: - “Study of selected Mutual Fund schemes Rating in relation with AUM (Asset under Management)” Submitted By Parshav Doshi Enrollment No: Dhaval Patel Enrollment No: Submitted to OAKBROOK BUSINESS SCHOOL Under the Guidance of Faculty MentorPro Jignesh Darji Corporate Mentor Mr. Siddharth Shah OAKBROOK BUSINESS SCHOOL MBA PROGRAMME Affiliated to Gujarat Technological University, Ahmedabad

 Structure of Mutual Fund  Types of Mutual Funds  Industry Overview  Company overview  Literature Review  Introduction of Topic  Research Methodology  Data Analysis  Findings  Conclusions

STRUCTURE OF MUTUAL FUNDS

 Liquid Funds  Short term debt funds  Gilt funds  Debt funds  Balanced funds  Index funds  Diversified Equity funds  Sectorial funds

 Mutual fund is the pool of the money, based on the trust who invests the savings of a number of investors who shares a common financial goal, like the capital appreciation and dividend earning. The money thus collect is then invested in capital market instruments such as shares, debenture, and foreign market. Investors invest money and get the units as per the unit value which we called as NAV (net assets value). Mutual fund is the most suitable investment for the common man as it offers an opportunity to invest in diversified portfolio management, good research team, professionally managed Indian stock as well as the foreign market, the main aim of the fund manager is to taking the scrip that have under value and future will rising, then fund manager sell out the stock. Fund manager concentration on risk – return trade off, where minimize the risk and maximize the return through diversification of the portfolio. The most common features of the mutual fund unit are low cost. The below I mention the how the transactions will done or working with mutual fund.

 Lack of Financial Education and Awareness  Limited Distribution Network  Distribution cost  Cultural Bias

 Introduction Company started in1982 and now backed by 33 Years of experience and competence of providing Investment Services. Now it is one of the leading Individual Financial Distributor with the help of investors’ continuous support and “Six Sigma of Investing”.  Vision “Our Vision is to become market leader in retail segment and create an environment of open interaction with smallest of the investors. We visualize creating a dream within them, educating & introducing a long term financial freedom with discipline investment approach.”  Mission “Our mission is to be in heart of the investors as genuine, understanding and skilled investment services provider by adopting best ethical business practices to see investors reaching their financial goals and achieve financial freedom.”

 Article 1: - RATING EVALUATION OF SELECT EQUITY FUNDS IN INDIA There are around 58 Asset Management Companies (AMC) offering mutual funds in India. All These fund houses have several mutual fund schemes in each segment like equity, debt, gilt and Liquid funds. Out of which equity segment is flourished and most of the investors are attracted Towards equity mutual fund schemes. Because of availability of wide range of equity MF Schemes in each AMC, it would be difficult for the investor to choose the best scheme. It is appropriate to consider risk and return of each fund to yield better returns before taking Investment decision. Hence Present study is an attempt of identifying risk and returns of equity Funds and comparing the same with bench mark returns and peers to help mutual fund investors in choosing better funds as investment avenues  Article 2:- A COMPARATIVE ANALYSIS OF RETURNS OF MUTUAL FUND SCHEMES RANKED 1 BY CRISIL Mutual fund industry has experienced a drastic growth in the past two decades. Increase in the number of schemes with increased mobilization of funds in the past few years notes the importance of Indian mutual funds industry. To fulfill the expectations of millions of retail investors, the mutual funds are required to function as successful institutional investors. Proper assessment of various fund performance and their comparison with other funds helps retail investors for making investment decisions. The main aim of this paper is to evaluate the performance of mutual fund Schemes ranked 1 by CRISIL and compare these returns with SBI domestic term deposit rates. Considering the interest of retail investors simple statistical techniques like averages and rate of returns are used. The results obtained from the study clearly depicts that, in most of the cases the mutual fund schemes have failed even to provide the return of SBI domestic term deposits.

 The target is to identify the Rating of various schemes in comparison of different parameters. 1. Research period – Source of data 3. Scheme Covered 4. Performance  During the period we have targeted to collect the data from authentic source so that the outcome of data is reliable and can be compared with any other pear group data base.  For the collection of data we have covered 76 different Mutual Fund Insight book to extract the data.  We have collected data of 1. Rank 2. AUM 3. Return 4. Rating

 Research Objective The primary objective of doing this research is to “Identify the Rating of different Scheme in comparison of Assets of the Fund”

 Research Design Research Design is the roadmap for carrying out the research activity in the project. In our project of “Study of Selected Mutual fund scheme Rating in Related With AUM” we have carried out the research of which mutual fund is providing higher return by comparing the returns of different mutual funds and we have also compared whether the mutual fund can beat the market return or not. For this research activity  We have selected 10 mutual funds from Indian market. All funds are in equity diversified category.  Data has been collected from Mutual Fund Insight book, value research online, and mutual fund India web sites.  Funds selected are mostly preferable by investors.  Collected Rating and Assets of funds of each July Month for the year 2003 to 2015.

 Source of Data Here in this research project we have used Secondary source of data.  Data Collection Method Here in this research project we have used data which were published in the Value Research Book in this book we collect data of Rating and Assets.

 The biggest limitation of this research is, it is not valid for all the scheme of mutual funds. It is valid only for the selected fund on which we have conducted research.  As we have collected Secondary data from the monthly Magazine Mutual Insight, in this there were many data missing due to that we have to opt for the scheme website.  As we have taken 10 scheme so our research valid only for that 10 scheme. No investor can take decision for remaining scheme of mutual funds.

 Looking at the research we have done above we can conclude that Assets of the scheme depends on the 3 factors 1. Market up/down 2. Rating of the scheme  The assets of the scheme some time depends on the market ups and downs. Its all because if the market is good then the performance of the scheme will increase due to which there were will more investment by the investor and vice versa.  If the fund manager of the scheme invests the fund wisely in different equity then the performance of the scheme will improve due to that the investment increase and assets of the scheme will increase.  With the help of rating many of the investor are attracted due to good rating due to which they invest looking at the rating and ignore too look at the performance of the scheme due to which there will be increase in the assets of the fund.