What is Type? Typography Fundamentals. Expressive.

Slides:



Advertisements
Similar presentations
MODULE 16: TYPOGRAPHY. Categories of typefaces share similar characteristics. Typefaces have families. Type is measured in points. Column widths should.
Advertisements

Typography. Base line Base line The imaginary line on which all characters rest.
0202 IAT 102 Graphic Design Typography Typeface Spacing.
® Copyright 2008 Adobe Systems Incorporated. All rights reserved. ® ® 1 INTRODUCTION TO TYPOGRAPHY DESIGN.
2006 Adobe Systems Incorporated. All Rights Reserved. 1 INTRODUCTION TO TYPOGRAPHY DESIGN.
The art or process of printing with type Typography.
Chapter Concepts Discuss Fonts Understand Fonts
Meaningful Jargon Or, All You Need to Know to Speak Like a Geek Design and Typography 3/3/98.
0202 IAT 102 Graphic Design Typography: origin of movable type Typeface Grid.
What is Type?. Expressive Decorative Nostalgic.
Typography G raphics theory. Typography Typography is the art of lettering which is… Used to create Effect Used to create Meaning Used to create some.
1.01 Investigate typefaces and fonts.
Harsha Wijayawardhana University of Colombo School of Computing (UCSC)
Do Now: Take out your notebook and a pen. Good morning! Do Now: Take out your notebook and a pen. Good morning! Aim: What is a Font Family? Mr. Spaterella.
Typography and Space for Web Design Important Issues From Web Style Guide.
Do Now: Log In. Open Photoshop. Good morning! Do Now: Log In. Open Photoshop. Good morning! Aim: What Photoshop tools will I use to design my book cover?
Chapter 4 Typography Objectives (1 of 2) Differentiate among calligraphy, lettering, and typography. Gain knowledge of type definitions and nomenclature.
Chapter 4 Typography.
Let’s Take a Practice Quiz on the 5 Types of Lettering from Yesterday… Get Ready --- after attendance.
I. Map Design Elements II. Map Composition III. Map Perception IV. Map Lettering V. Type Elements VI. Considerations in Selecting Type for Maps VII. Lettering.
_ The design universal principles Typography, Grids & Golden section
Unit 4 – Multimedia Element: Text
Introduction to Interactive Media 06: Text: Static Interactive Media Component.
Chapter 9 Text. So, chapter 10 is about Photography, now Chapter 9 is about text What should it look like, how big should it be, how do colors contrast,
TYPOGRAPHY.
Document and Web design has five goals:
Digital Interactive Media
Fonts! Week 3 – Intro to Desktop Publishing. Typography Definition: The study of type and its characteristics Type does many things – Conveys the message.
MODULE 16: TYPOGRAPHY Typography Type selection starts with the BASICS of style and size. GROUPS OF TYPEFACES SHARE SIMILAR CHARACTERISTICS. TYPEFACES.
Typography: Basics. Type Basics Typography: The design of letterforms and the arrangement of them in two-dimensional space. Type font: A complete set.
Logogram: Initials Logotype: Name written fully. Symbol: Simple illustration. 5 minute task Look in your bag for product names and company names (brands)
The applied art of arranging image and text to communicate a message.
Chapter 7. Designing Documents and Web Sites © 2013 by Bedford/St. Martin's1 Document and Web design has five goals: to make a good impression on readers.
INTRODUCTION TO TYPOGRAPHY WHAT IS TYPOGRAPHY? Typography: The study of all elements of type including the shape, size and spacing of the characters.
$1 Million $500,000 $250,000 $125,000 $64,000 $32,000 $16,000 $8,000 $4,000 $2,000 $1,000 $500 $300 $200 $100 Welcome.
Desktop Publishing Review. What is a rough sketch used in planning a layout and design?
Using Adobe ® Dreamweaver ® and Photoshop ® An Introduction PART ONE The design phase before launching Dreamweaver.
TYPOGRAPHY 1.01 INVESTIGATE TYPEFACES AND FONTS..
Rules of Typography Comm 300. Alignment Remember the rule “If you can align, do.” Try to align everything with something. Equally space text away from.
Business Cards Represent you and your company Project an organized, professional image o Eliminates the unprofessional and awkward scribbling of your name,
Typography is the art and technique of arranging type in order to make language visible. - The arrangement of type involves the selection of typefaces,
Typography. the design and use of typefaces as a means of visual communication how to select, size, arrange, and use typefaces.
High School of Dundee Typography. Base line Base line The imaginary line on which all characters rest.
UNIT 4 - TYPOGRAPHY Digital Communications I. 3-D  an effect that gives the illusion of depth.
Now… The Basics of Design Basic Elements of Design Dots Lines Shapes Color Type Size Direction.
Typography A Key Element in Design A. Definition of Typography Typography is the appearance and arrangement of the characters that make up text on a page.
Words are communication. What do they say? The meaning should come before the look of the type is considered. Choose typographic styles and sizes that.
Chapter 20: Designing Presentation Aids. Whip Around  What is your favorite television show/series?
Chapter 4 Typography. Objectives (1 of 2) Differentiate among calligraphy, lettering, and typography. Gain knowledge of type definitions and nomenclature.
Chapter 7 Working with Type. Goals Practice the three methods of creating type in Illustrator: - Type at a point, type in an area, and type on a path.
TYPOGRAPHY in Design. OBJECTIVES 1. Understand typographic terms and measurement systems. 2. Learn how to select typefaces appropriate to a project's.
Digital Interactive Media
Introduction to typography
Digital Interactive Media
Digital Interactive Media
Typography Design.
What to know about Graphic designs?
Digital Interactive Media
Typography. typography typography Typography. Typography Typography
1.01 Investigate typefaces and fonts.
Layout Terms Visual Hierarchy
The Art of Type 9/17/2018.
Lettering on Maps (Type)
White Space Balance Shape
Desktop Publishing Terminology
Cascading Style Sheets Color and Font Properties
Digital Interactive Media
Your Name: _________________________
Chapter 7 Web Typography
Typography.
Presentation transcript:

What is Type? Typography Fundamentals

Expressive

Decorative

Nostalgic

Occupational Identifier

Image

Identity

Image & Identity

Cultural Identity

Community Property

Essential to the Design Business

Essential for Specifying and Explaining Design

Instructive

Finding

Finding, Discovering…

Finding, Discovering and Getting Lost

Available and Accessible

Ubiquitous

Suspect

COTS ISS NOW Malleable

Immortal

Every information problem can be solved with four typefaces. — Wolfgang Weingart, November 15, 2000 Why is it Worth Doing Well?

Serif and Sans Serif Serif Sans Serif

X-Height

Stroke Proportion

Type Size

Type Weight

Word Spacing

Solving Information Problems with Type

Line Length

Leading (line spacing)

Shifting Type

Signaling with Type

Placeholder

Privacy and anonymity are increasingly valued. Economy Drives Typographic Change

We seek pattern involuntarily. Elements of letters, words, sentences, paragraphs, labels and so on, all form patterns. Typographic Signals

Weight Shift Line spacing Letter spacing Font Case Italics Position and Composition Contrast Color Signals

A ready-to-use component. Type is (Already) Designed

Would your design survive paper, web, television, phone and audio only presentations? Could your solution adapt to currently unknown rendering technologies? Questions

Would your design survive paper, web, television, mobile and audio only presentations? Could your solution adapt to currently unknown rendering technologies? Questions Can you design without knowing something about typography?