© The Delos Partnership 2007 page 1 Vision and Strategy Workshop Creating the vision…….as a team

© The Delos Partnership 2007 page 2 Building a vision Core Ideology Core values Core purpose Envisioned Future year BHAG Vivid Description What do we believe Why do we exist ? -> think 100 years Core Values Being A pioneer – Sony Creativity and dreams – Disney Core Purpose To experience the emotion of competition - Nike To experience the joy of advancing technology - Sony Become a $ 125 billion by year 2000 – Walmart “Crush Adidas” - Nike

© The Delos Partnership 2007 page 3 Change Management Actual Status + & - Initial energy & myths History Vision Strategy Obstacles Opportunities & dangers Action plan From: The Art of Visioning, Michael Doyle Michael Doyle Associates ©

© The Delos Partnership 2007 page 4 Starting the change 1.Where are we now – strengths and weaknesses 2.What are our values – based on where we have come from 3.What is our future – trends, risks and opportunities 4.Where do we want to be in 5 years time 5.What is our strategy – game plan for getting there 6.What are the obstacles to achieving that vision 7.What is our plan for getting there ? Actual Status + & - Initial energy & myths History Vision Strategy Obstacles Future environment Opportunities & dangers Actio n plan

© The Delos Partnership 2007 page 5 Where are we now ? Potential Substitute Products And services Suppliers Customers Today’s Market and competitors Potential Market entrants Porter : A model for understanding the strategic environment

© The Delos Partnership 2007 page 6 Where are we now ? StrengthsWhy ?WeaknessesWhy ? New competitors Substitute products Customers Suppliers Actual Status + & - What do they think ? Customers Customers Suppliers Suppliers People People Local community Local community Corporate Corporate What do they think ? Customers Customers Suppliers Suppliers People People Local community Local community Corporate Corporate

© The Delos Partnership 2007 page 7 Our values Values support a community with which one wants to identify They are shared and understood by everyone – genuinely They help protect and create the common good They are built up from History, the founding energy – example The culture of the business – potential Views of the future - hope Initial energy & myths History

© The Delos Partnership 2007 page 8 Examples of Values Walt Disney No cynicism Nurturing and promulgation of “wholesome American values” Creativity, dreams and imagination Fanatical attention to detail Preservation and control of Disney Magic Walt Disney No cynicism Nurturing and promulgation of “wholesome American values” Creativity, dreams and imagination Fanatical attention to detail Preservation and control of Disney Magic Nordstrom Service to the customer above all else Hard work and individual productivity Never being satisfied Excellence in reputation; being part of something special Nordstrom Service to the customer above all else Hard work and individual productivity Never being satisfied Excellence in reputation; being part of something special Sony Elevation of the Japanese culture Being a pioneer – not following others: doing the impossible Encouraging individual ability and creativity Sony Elevation of the Japanese culture Being a pioneer – not following others: doing the impossible Encouraging individual ability and creativity

© The Delos Partnership 2007 page 9 Our vision “I find what is most important in this world is not so much where we are, rather it is where we are going to” – Oliver Wendell Holmes “Imagination is more important than knowledge, as knowledge shows us we are, whereas imagination shows us where we might be” – Albert Einstein "If you can dream it, you can do it. Always remember this whole thing was started by a mouse” Walt Disney

© The Delos Partnership 2007 page 10 An Alice in Wonderland World? “Cheshire Puss” – said Alice – “ Would you tell me, please, which way I ought to go from here ?” “That depends a good deal on where you want to get to” said the cat. “I don’t much care where, so long as I get somewhere” said Alice “Then it doesn’t matter which way you go” said the Cat.

© The Delos Partnership 2007 page 11 Vision examples “ I believe we possess all the resources and talents necessary. But the facts of the matter are that we have never made the decisions or marshaled the resources required for such leadership. We have never specified long- range goals on an urgent time schedule, or managed our resources and our time so as to insure their fulfillment. I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to earth”

© The Delos Partnership 2007 page 12 Vision examples “ I have a dream that one day this nation will rise up and live out the meanings of its creed; ‘We hold these truths to be self evident, that all men are created equal’” “You ask, what is our policy? I say it is to wage war by land, sea, and air. ….You ask, what is our aim? I can answer in one word. It is victory. Victory at all costs - Victory in spite of all terrors - Victory, however long and hard the road may be, for without victory there is no survival. Come then, let us go forward together with our united strength."

© The Delos Partnership 2007 page 13 Brainstorming What do we as a team think should be the Vision for Land Instruments ? Where in 2010 ? What in 2020 ?

© The Delos Partnership 2007 page 14 The current environment Brainstorming workshop session

© The Delos Partnership 2007 page 15 Our future prospects DimensionTrendsThreatsOpportunities Market Customers Competition Technology Products Environment Threats And Opportunities

© The Delos Partnership 2007 page 16 Our actions DimensionStrengthsWeaknessesActions Market Customers Competition Technology Products Environment Strengths And weaknesses

© The Delos Partnership 2007 page 17 Our vision is …