Andreas Weißböck / Niklas Wiesauer. Young Lions 2013 MEDIA Competition PROBLEM - Hard to reach deciders - Sonne quite unknown - Relatively small budget.

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Presentation transcript:

Andreas Weißböck / Niklas Wiesauer

Young Lions 2013 MEDIA Competition PROBLEM - Hard to reach deciders - Sonne quite unknown - Relatively small budget APPROACH - Creating added value for the company - Cost efficient = online focus - Develop a USP for the NGO - Implementing bottom-up / top-down effect TOP DOWN BOTTOM UP

Young Lions 2013 MEDIA Competition SOLUTION By creating an online marketplace we allow employees to sell their already read books. The money each company collects will be used for a direct donation or an individual education project for children in developing countries. Wissen weitergeben, um Wissen weiterzugeben. Attracting the employees attention by showing obvious problem and easy solution Getting into the minds of the deciders of the company Company supports our initiative Company profile at the marketplace displays progress of sales Donate or support an individual project

KONY2012 Young Lions 2013 MEDIA Competition MEDIA STRATEGY SONNE2014 SOCIAL SEEDING SEARCH ENGINE ADVERTISING FACEBOOK ADVERTISING

Young Lions 2013 MEDIA Competition MEDIA STRATEGY - DECIDERS USAGE OF CREATIVE PERSONALIZED MAILINGS PLACEMENT OF EXISTING MATERIAL AT DECIDER HOTSPOTS APPROACHING IN PERSON (BY PRESENTING CONCEPT) EXISTING PARTNERS CREATE BASIS FOR PROJECT

Young Lions 2013 MEDIA Competition SUMMARY / MEDIA SPLIT CMS / DatabaseSocial Seeding SEA / Google AdWords Facebook Ads Video Production MailingsInfomaterialPrint Support 10%30%19%15% 10%1%0% Employee Decider To do good Together for a good cause Seizable success Small effort Great Publicity Increase of corporate spirit Implemented CSR Small effort