Promzone 2.0: new life of the industrial past October 2009, Moscow, Russia

Session Promzone 2.0 Educational wrap-up (2 days): lectures workshops round-table Future City Game (1 day)

Location

P Partners British Council - initiator Design-plant Flacon – territory and stakeholder Theory and practice – online/offline platform for lectures

Aim of the Game To generate new ideas for the development of the Butyrsky district’s infrastructure and design-plant Flacon as it’s creative and cultural centre, facilitate the dialogue between all stakeholders Complexity of the Aim

Participants Players: Business: representatives of design-plant Flacon and tenants Creatives: architects, designers, European urban designers Local authorities: local youth chamber Citizens: non-profit educational and social organizations Non-players: Public audience Experts

Ideas Green Square – sustainable centre of green technologies and entertainment Social incubator “made in Butyr” – “a plant of idea production” Mobile Kiosks – mobile work/live units to rent I & Co. – rebranding the image of the district using the existing assets

Winning Idea – Platforma Market place for design and flee market, entertainment and events the design production, art works of Flacon artists and businesses are displayed and sold located on the way from the city center to the airport and the ski resort.

Success Indicators Games Master integrating local authorities and citizens into the area development facilitating the dialogue of diverse social groups Design-Plant Fracon generating innovative and feasible ideas for Flacon development

Games Master’s experience Managing diverse team interaction Compromise between participants’ availability and following steps of the game Reasonable balance of time and effort spent on each step

Winning Idea – Platforma Market Platforma Mark ET– a local Hub