ACTION PACKED NEW ZEALAND PORK INDUSTRY UPDATE March 2012.

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Presentation transcript:

ACTION PACKED NEW ZEALAND PORK INDUSTRY UPDATE March 2012

PRODUCT PROMOTION 2012 Key issues Who’s passionate (Ogilvy)Action for 100% NZ pork Goal – one more kg. Passion ‘killers’ How – decision-making time Campaign

STOP BUTCHERING YOUR PORK MARGINS Great branding … great products? The whole pig and nothing but the pig Aim = Profitability + Innovation, + Consistency + Presentation Dates The Team

SELECT CHEFS SELECT PORK NZPork + NZ Chefs Association Enhance 100% NZ pork Select chefs Seasonal TEK Showcasing diversity + uniqueness Sharing a passion for all things culinary (NZCA)

100% NZ BACON + NZ HAM COMPETITION Celebrating 100% NZ Bringing home the bacon Hamming it up Friday the 13th BulletPR aiming high Invitation RSVP required

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