Mediakit 2014

Eng UK Standard SBS Discovery Radio owns 5 radiostations in Denmark, covering a wide audience in Denmark Furthermore SBS Radio owns 40% of Pop FM together with Berlingske Media In addition SBS Discovery Radio has agreements with the largest radiostations in Jutland and together with these stations SBS Discovery Radio have approximately 90% commercial share in the target group years old. SBS Discovery Radio A part of SBS Discovery Media

Eng UK Standard DAB & web penetration SBS Discovery Radio Total A solid basis for a national campaign Partner stations Weekly listeners 12 yrs yrs yrs Source: Gallup Radio Meter Q Penetration 90%

Eng UK Standard Listening place and time – yrs Commercial radio – listening minutes The official figures for commercial radio is Gallup Radio Meter Source: Gallup Lokalradio Index 2nd half-year 2013 Weekly minutes of listening – axis do not have the same scale Weekdays Weekend

Eng UK Standard A yrs. A yrs. A yrs. Home owner Household income DKK I’m willing to pay a little extra for a wellknown brand Children in household Tradesmen SBS Discovery Rad io Total Our listeners are overrepresented in interesting target groups Kilde: Gallup Radio Meter 4. kvartal 2013 – Ugentlige lyttere med min. 30 minutters sammenhængende lytning - Tallene er index-tal; dækning i målgruppen/dækning i 12 år+ x 100

Eng UK Standard Radio has broad reach… … and activates massive purchasing power With radio you reach many desirable consumers every day This means.. That your campaign achieves high reach and thereby activates massive purchasing power That your campaign achieves frequency That you may adjust your message during the day/week if relevant 71% of the year olds listen to us every week – only TV2 Denmark can match that! Source: Gallup Radio Meter Q4 2013

Eng UK Standard Demographic profile Gender Profile of weekly listeners Source: Gallup Radio Meter Q Women

Eng UK Standard Demographic profile Age Profile of weekly listeners Source: Gallup Radio Meter Q4 2013

Eng UK Standard Demographic profile Household income Profile of weekly listeners Source: Gallup Radio Meter Q4 2013

Eng UK Standard Creative advertising options SBS Discovery Radio offers the opportunity for creative advertising, besides traditional spot campaigns Advertising options that ranges from programsponsorships to client specific creative solutions to larger partnerships, that are all integrated directly into the editorial programmes These solutions we call BRANDcare BRANDcare-solutions give the opportunity to lean on SBS Discovery Radio’s unique brands, as well as cashing in on the host’s good relations with the listeners through involvement and activation of your target group –That’s unique 10 BRANDcare unique radiostations MALE FEMALE OLDER YOUNGER

Eng UK Standard National Campaigns Targetgroups 2014 TargetgroupTRP-price (30 sec) A19-50 yrsDKK Women yrsDKK Men yrsDKK Shopping responsible yearsDKK A19-50 yrs with car in householdDKK A12-39 yrsDKK 1.580

Eng UK Standard National campaign simulation A yrs Recommend campaign size 1 week: TRP Source: Gallup Radio Meter week 2-4, 2014

Eng UK Standard Sealand** (universe: ) Weekly listernes Århus area (universe: ) Weekly listeners* ** Nordjylland (Universe: ) Weekly listeners* Funen (Universe: ) Weekly listeners* ** SBS Discovery Radio Options: Regional Campaigns Sydjylland: (universe: ) Ugentlige lyttere* Source: *:Gallup Lokalradio Index Q /Q1l 2013 **Gallup Radio Meter week 14-24, 2013, Sealand