Chapter Websites and s Advance IU Marketing Sarah Anderson and Jessica Parry

12/3/2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND S s

100 s / month December 3, 2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND S s galore What are alumni receiving?

The downfall of too many s Research has shown that an increase in sends = o Decrease in open rates o Decrease in click through rates o Increase in unsubscribe rates 12/3/2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND S

Taking care of our audience Starting September 1 o Send (at most) 2 s per month per chapter o Initiate calendar o Work with ASC’s to create an 12/3/2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND S

Create fewer, more effective s Increase your open and click through rates Instead of , consider using other marketing methods o Facebook o Twitter o Flickr o Good ole’ mail or personal contacts 12/3/2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND S

calendar All chapters will have a scheduled send week. The actual send date will be determined when you request a new . 12/3/2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND S

How to request a new 1. to request an 2.Your ASC (Alumni Services Coordinator) will remind you of your designated send week and help determine which day will be best to send. 3.Your ASC will assist you in collecting all the content and images needed to your . 4.Marketing will create, code, and send your . 12/3/2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND S

evaluation We will be evaluating the new process mid-February. o How are we doing? o stats (opens, clicks, unsubs…) for each chapter. 12/3/2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND S

Chapter websites 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

Strategy & Architecture IUAA website voice and tone Chapter websites content strategy -1 second -10 seconds -2 minutes 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

Behind the scenes 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

“After” 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

Live sites 44 currently live New navigation items = new content Good examples: -Chicago chapter -Monroe County -D.C. 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

Review process Submit all changes to your liaison, per the instructions sent to you via . One document Write to fit the template 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

Calendars 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

New format 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

New process 1. calendar updates to 2.ASC makes updates directly to calendar 3.Calendar entries appear on your chapter website automatically. *If a registration form is needed, that will be your calendar entry. ASC will request form for you. Request the form by ing 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

Calendar item checklist Best to include all updates in one request. Be sure to include: -Event name -Date, time -Location (with address) -Contact person -Details about the event. At least one sentence of description, preferably more. 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER