M-4 Listening and reading

 Search engine  Domain name  Site review  Traffic  Subscribe to newsletter Module 4  搜索引擎  域名  网站评价  流量  订阅简讯

Advertising on the web –many choices Choice 1 :have an impressive domain name Choice 2: use search engine Choice 3: banner Choice 4 :Text link Choice 5 : campaign (design your E-zine & newsletters Choice 6 :spam Choice 7: Design your freebie and visitors sign up to get it Choice 8 :Forum networking--- word of mouth Choice 9: chat room

Use search engines to put your name at the top of the listings Send out a monthly newsletter Get free advertising Get links on other sites Have a memorable domain name campaigns (spam) Ex 4, P37 Which techniques does the presenter mention? Through a site review 8 8 Have competitions or give something for free

 Read Ex 1 on P38:  What is ASA?   Do we have a similar authority in China?

Case study 1 S1 S2 Case study 2 S3 S4 Case study 3 S5 S6 Group Discussion 1.What is the potential problem in each case? 2.Give 1 example for each problem according to your own experience Group Discussion 1.What is the potential problem in each case? 2.Give 1 example for each problem according to your own experience

 直销  促销（推广）活动  法规、准则  裁决  （手机）铃声  图形  动画  订购、订阅  汽水、非酒精饮料  吐  目标受众 Challenge Find out the English Versions for:

 有机的  酸奶  不含脂肪的  人工的，人造的  甜味剂、糖精  防腐剂  色素、着色剂  添加剂  标榜、诉求  包装  条款及细则  广告商  利用 … ，占 … 的便宜 Challenge Find out the English Versions for:

 For more information on advertising standards or codes, check out this website: 

Tailor work to the individual Be positive Give incentives Define the expectations and objectives Delegate complete tasks Let go Avoid misunderstanding

 Tailor A to B  Be positive  Expectations and objectives  Let go  Rise to the challenge  Update sb/sth  Brief sb  Check up on sb  Feedback

 Listen to a manager talking to a member of his department. Which of tips 1-7 for delegating doesn’t he follow?  He says “I don’t want to give you anything too difficult”  He starts “I know you’re really busy but…”  He doesn’t ask the employee to explain the instructions back to him.  He won’t be available to answer questions  He doesn’t give any praise for the work the employee did last time

 How many types of business reports do you know? Audit Report Marketing Report Financial Report Project Report Development Report Analytical Report Informational Report Feasibility Report

Title Keep it short Introduction State the aim Findings Facts and information Recommendations Conclusions & Suggestions Report on … This report sets out to … The purpose of this report is to… First of all, secondly, last but not least …. In addition to; Alternatively, As a result of…; This means… In conclusion; I would propose/suggest/recommend that…; The findings clearly show that we should …