Plympton’s Value Toilet Roll (Scented)

Where to advertise? Web/ interactive, banners, pop ups, Links/logos, blogs, social media TV, Commercials, product placement Radio Billboards, Images, logos, text, graphics, bus shelters Vehicles, buses, lorries, vans, cars

Catchy slogan…. It’s scented you know.... And they said your a*** couldn’t smell of roses Value that smells sweet Value that’s ¢’d The sweetest thing you could flush A lavender luxury in your loo

Competitors

What the others use to advertise.. Words, soft, cushiony, Colours, calming, neutral, clean, greens Images are homely things reminding you of family Children/animals - caring, soft, protecting

Mind map Co- operative calmtherapeuticfirmdurable

Andrex advertising campaign Andrex toilet tissue is the UK's biggest-selling non-food supermarket product. Andrex was the UK's first soft toilet tissue when it was introduced by Kimberly-Clark in the 1940s. Previously hard, waxed papers had dominated the market. Around 30 years later, the company introduced the cute-as-can-be Andrex puppy, a version of which is still running today in what constitutes one of the country's longest-running and most popular advertising campaigns.Kimberly-Clark - Andrex commericial Magazine%20Advert&selectedLevels[0]=Animals&level=3&search=Andrex&page=1http:// Magazine%20Advert&selectedLevels[0]=Animals&level=3&search=Andrex&page=1 - Andrex campaigns through history

Velvet toilet roll campaign

Cushelle toilet roll

So what’s similar about these advertisements? They all use friendly images e.g children and animals. They do this so that the company appears to be family orientated. However, advertising campaigns as displayed by Velvet is somewhat shocking and unorthordox.