Slogans Advertising slogans are the short intelligent phrases used in advertising campaigns to capture targets' attention. From TV commercials, print ads and direct mail, to tradeshows and election campaigns, the advertising slogan is the most effective means of forcing your audience to stop-and-think. An effective advertising slogan can have a great impact on your advertising and marketing initiatives. This independent short statement grabs immediate attention, it affects your targets' emotions and attitudes, and it acts as an incentive to take action.

Nike-Just Do It “Just Do It” is one of the most famous and highly recognized slogans in advertising history. It captures the whole sense of people realizing their self-potential and just being able through athletics to strive for goals and achieve a lot of things that people might think were unachievable. It’s really encouraging. I think of this slogan when I hesitate about whether to do something or not. And I’ll give it a try because I know I’d regret if I didn’t make any effort to do it.

McDonald’s-I’m lovin’ it “I’m lovin’ it” is an international branding campaign and it’s easily to be remembered. It means someone is enjoying something. He/She just likes it. In our daily lives, this sentence could be used in many situations and is very popular due to the youthful and pleasant intonation. It’s suitable to describe the atmosphere or food provided by McDonald’s by this slogan, because consumers usually become intoxicated with them.

Maxwell House- 好東西和好朋友分享 “好東西和好朋友分享” means sharing good things (products) with good friends. It indicates that Maxwell House Coffee is a good product, and it’s happy to share with others. The power of “word of mouth” should not be overlooked. Nowadays, more and more people place importance on sharing, because it not only brings much more happiness but also develops good relationships.

Lexus-The Passionate Pursuit of Perfection It’s known for “專注完美，近乎苛求” in Chinese. The manufacturers try their best to create a better performing site that provides relevant information and critical functions that the users want and help consumers to solve any kind of problems. They want to give the best to their consumers. This slogan shows the attitude of Lexus which is active and aggressive. It seems that the consumers have the quality assurance.

PLAZA-Good news, new goods “Good news, new goods” means PLAZA collects the new, fashion goods from all over the world. It’s a place where consumers can acquire knowledge of the latest goods around the world; in the meanwhile, they would also be surprised at some innovative and interesting products. The slogan is very funny. Although it’s just made up of two words, it’s really meaningful. What’s more, the slogan fits in with the spirit of this brand very well.